Unit 3

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BTEC National Subsidiary Diploma/Diploma/Extended Diploma in Business Unit 3 / Introduction to Marketing

Task 3 - Checklist
This task will address P3, P4, M2 and D2 of the Unit.P3describe how a selected organisation uses marketing research to contribute to the development of its marketing plansP4use marketing research for marketing planning M2explain the limitations of marketing research used to contribute to the development of a selected organisations marketing plans D2make justified recommendations for improving the validity of the marketing research used to contribute to the development of a selected organisations marketing plans|

INTRODUCTION (make sure you complete following briefly)
* Brief definition/description of marketing research
* Brief definition/description of quantitative and qualitative market research * Brief definition of internal and external research
* Brief definition/description of primary and secondary market research

MAIN PART OF YOUR PRESENTATION
You need to briefly describe each type of marketing research (what it is how it works) an organisation can use and link it to your chosen organisation with examples:

1. Primary research. Identify 5 key methods they could use – you could choose from the list below 2. Secondary market research. Identify 5 key methods they could use – choose from the list below

PRIMARY EXTERNAL| | SECONDARY EXTERNAL|
| | |
Surveys/questionnaires| | Government sources|
* Face-to-face| | Trade & specialist organisations| * Postal| | Paid for research e.g. Mintel|
* Telephone| | Company reports and accounts|
* Internet| | Own/general internet research|
* Web based| | |
* Self-administered| | |
* Omnibus surveys| | |
Focus groups| | |
Panels| | |
Mystery shopping| | |
Observation| | |
Product testing| | |

M2
Continue your presentation.
For each of the...
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