Unit

Topics: Brand, Brand management, Branding Pages: 40 (5334 words) Published: February 23, 2013
| |UNIVERSITI TUNKU ABDUL RAHMAN (UTAR) | | | | | |FACULTY OF ACCOUNTANCY AND MANAGEMENT (FAM) |

Unit Plan

| |Unit Code & |UKTM2413 STRATEGIC BRAND MANAGEMENT | | |Unit Title: | | | |Course of Study: |Bachelor of International Business (Hons) | | |Year of Study: |Year Two Trimester One, Two and Three | | | | | | |Year and Trimester: |201301 | | |Credit Hour |3 credit hours | | |Lecturing hours and |2 hours lecture per week for the duration of 14 weeks | | |Tutoring hours |1.5 hours tutorial per week for the duration of 14 weeks | | |Lecturer: |Ms Malathi Nair, MBA(Marketing), BA(Marketing Administration) Hons | | | |(malathinair@utar.edu.my) - Room No:KA741 | | |Tutors: |Ms. Malathi Nair | | | |Ms. Tai Lit Cheng | | |Moderator |Ms. Tai Lit Cheng MBA( International Business ),BBA (Hons) | | |Mode of Delivery: |Lecture and Tutorial | | |Objective: |This unit enable students : | | | | | | | |To introduce basic branding concepts | | | |To provide students with brand positioning and value knowledge | | | |To expose students to the planning and implementation of brand management | | | |To illustrate the concepts and measurements of brand...
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