Union Bank's Strategic Plan

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  • Topic: Bank, Commercial bank, Retail banking
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  • Published : May 14, 2013
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Strategic Management Plan

for

Union Bank

(http://www.unionbankph.com)

Prepared by:

Geraldine S. Lungay
Student number 200701175 – MKA 31

March 12, 2013

Table of Contents
TitlePage Number
I. Executive Summary...................................................................................10 II. Company Background ...............................................................................3 III. Competitive Analysis .................................................................................5 IV. Industry Analysis...................................................................................6 V. Industry Forecast....................................................................................7 VI. Company Plan....................................................................................8 VII. Mission Statement....................................................................................11 VIII. Vision Statement....................................................................................11 IX. Strategic Objectives....................................................................................11 X. Business Level Strategy........................................................................11 XI. Functional Strategy....................................................................................12 XII. Implementation/Execution Plan............................................................12 XIII. Monitoring and Control System.............................................................13 XIV. Performance Evaluation.........................................................................13 XV. References.................................................................................................14-15 XVI. Appendices.................................................................................................16-40

Company Background
Union Bank started its operations in the year 1981 as a result of partnership between Aboitiz Group, Insular Life and Social Security Systems (SSS). It formally became a commercial bank in January 19, 1982 and licensed as a universal bank in July of the same year. Along with its extension, Union bank bought International Corporate Bank (InterBank) in the year 1994.

The company differentiates itself from the other banks as a stand out of strategy, execution and performance. Focusing and incorporating technology as a way to serve clients. Earning different citations for the company in the industry that shows its quality of service. At present, Union Bank owns a large number of branches and 3 wholly owned subsidiaries the UBP Capital Corporation, First Union Direct, and First Union Plans.

List of Services Offered:
Union Bank caters to the needs of clients’ in different way and in different categories such as:

Personal Banking
Deposit Accounts – This involves convenience of the day to day spending management which involves different accounts such as Savings, Checking and Time Deposits.

Loans – Provides loans for housing and auto.

Business Class – A Membership card which gives priority to the holder over banking needs.
Trust and Investments – It provides different Trust and Investment opportunities to individuals to known the fitted plan for each.

Personal Banking – It provides personal banker to clients to manage client’s resources.

Business Banking
Business Online
It gives online banking convenience to business since the service is more fitted for the Business need.

Business Line
It provides credit facility to business to support its needs.

Disbursement Account
An Interest earning checking account provided by Union bank to give a sophisticated way of printing and disbursement of checks.

Corporate Banking
Corporate eBanking Services
It...
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