Table of contents
• Executive Summary
• Introduction to Unilever
• Company Profile
• Purpose and Principles
• 4P’s : Products
• 4P’s : Pricing
• 4P’s : Physical Distribution
• 4P’s : Promotion
• R&D and Innovation
• Strategic Framework
• Corporate Social Responsibility
• Market Development Opportunity
• BCG Matrix
• Financial Analysis
• Swot Analysis
• Competitor Analysis
• Chosen Product Line : Personal Care Brands
• Product of Focus : Dove
• Indian Subsidiary of Unilever : HUL
• Bibliography and References
This project report basically revolves around the global success of Unilever and how it continues to be the best in the business. Research and findings about the company’s global scenario make up the crux of this project report. Efforts have been made to effectively bring about each minute aspect of the company and its management to fore in this project and cover the maximum number of concepts learnt in the class in the concerned subject. The project covers various aspects of Unilever ranging from company introduction, history, logo,vision,principles to brands, 4p’s, advertising, R&D.The strategies have been covered in depth along with the strategic framework designed to implement them. Analysis include financial , swot and competitor analysis. A single product line as well as a chosen product has been focussed upon and what follows is a glimpse into the Indian subsidiary of Unilever called HUL.The report ends with a conclusion and suggestions for the continued success if Unilever.
Introduction to unilever
“On any given day, two billion people use unilever products. From feeding your family to keeping your home clean and fresh, unilever brands are part of everyday life.” • Leading international FMCG company
• With 400 brands spanning 14 categories of home, personal care and foods products, no other company touches so many people's lives in so many different ways • Today Unilever employs 163 000 people, sells products in 170 countries worldwide, and supports the jobs of many thousands of distributors, contractors and suppliers. • Their brand portfolio has made them leaders in every field in which they work. It ranges from much-loved world favourites including Lipton, Knorr, Dove and Omo, to trusted local brands such as Blue Band and Suave.
Employees at the end of 2009.
Nationalities among top tier managers.
invested in community programmes worldwide in 2009.
in which their products are sold.
spent on R&D worldwide in 2009.
As sector leader of the Dow Jones Sustainability Indexes.
Helping people get more out of life
In the 1890s, William Hesketh Lever, founder of Lever Bros, wrote down his ideas for Sunlight Soap – his revolutionary new product that helped popularise cleanliness and hygiene in Victorian England.
It was 'to make cleanliness commonplace; to lessen work for women; to foster health and contribute to personal attractiveness, that life may be more enjoyable and rewarding for the people who use our products'.
Unilever was formed in 1930 from merger of two companies :Margarine Unie (Netherlands) and lever brothers (UK).it was a full business merger operating as a single business entity. Two separate parent companies were created :Unilever NV (Netherlands) and Unilever PLC(UK).This works through an equalisation agreement and other contracts between the two companies....
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