Unilever Marketing Project

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Acknowledgment
As the requirement of our course “Marketing” we have conducted this research to study the marketing strategies of Knorr Noodles. We are greatly indebted to our resource person “Mr. Shahzad Alam” whose help and guidance enabled us to muster our courage and findings in a presentable manner. His comprehensive teaching style also enabled us to understand the subject of Marketing. Topics discuss with him would always remain in our minds. We acknowledge the assistance, help and patience of Area Manager of Unilever. As he with his vast knowledge and experience helped us to come up with a better understanding of assignment. We also thankful to him for giving us extra time. Dedication

We dedicate this project to our respected teacher Prof. Shahzad Alam, without his guidance we would not have been able to complete this project in such a wonderful fashion. More our dedication would not finish without mentioning the devoted prayers of our Parents. So we heartily dedicate this project to them as well. This humble effort is dedicated to our honorable parents, who encouraged and guided us to get the aim of life with love and respect Executive summary

First of all we went to the company and gathered the information from their and then we started analyzing about the current situation of knorr Noodles. During this process of analyzing the product we came across some problems and some advantages prevailing in the company. As Unilever is well known brand in Pakistan so its history is too long. Knorr Noodles has taken huge step to by entering in the market where a strong competitor was holding the market. Our project of Knorr Noodles covers the following marketing areas Mission and vision statement of the company

Marketing Mix
After this survey we came to that the company is doing cost based pricing and the motive of the company is to attain the maximum share. They are introducing competitive prices with high quality. They are doing cost based pricing. The company wants to hold the market through heavy distribution Table Of contents

Acknowledgement…………………………………………………………….1 Dedication……………………………………………………………………….2 Executive summary ……………………………………………………………3 Introduction to Unilever…….…………………………………………………5 Mission Statement………………………………………………………………7 Vision Statement………………………………………………………………..8 History…………………………………………...………………………………...9 Branches………….………………………..……………………………………11 Competitors…………………………………………………………………….12 Developing Matrix Mix………………………………………………………..13 Introduction……………..………………………………………………….…..14 Products of Knoor……………………………………………………………...18 Description………………………………………………………………………19 Promotion………………………………………………………………………..21 Placement………………………………………………………………………22 Distribution………………………………………………………………………23 Swot Analysis……………………………………………………………………24 Recommendation……………………………………………………………..27 {draw:frame}

150 million times a day, someone somewhere chooses a Unilever product. From feeding your family to keeping your home clean and fresh, Unilever brands are part of everyday life. {draw:frame} Life partner

Unilever’s brand portfolio has made them leaders in every field in which they work. It ranges from much-loved world favorites including Lipton, Knorr, Dove and Omo, to trusted local brands such as Blue Band and Suave. We're constantly enhancing our brands to deliver more intense, rewarding product experiences. We invest €1 billion every year in cutting edge research and development, and have five laboratories around the world that explore new thinking and techniques to help develop our products. Health & personal care

First launched in France in 1983, unilever’s leading male grooming brand, Axe, now gives guys the edge in the mating game in over 60 countries Unilever’s oral care brands Mentadent, Peposodent and Signal have teamed up...
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