Unilever Bangladesh

Topics: Human resource management, Management, Performance management Pages: 15 (4100 words) Published: January 20, 2013
I-Part 1
Organization Overview – Unilever Bangladesh Ltd.
A rapid moving consumer goods’ company out of many is Unilever which engages in the manufacture and distribution of home care products, personal care products, and foods. It offers household care, fabric cleaning, skin cleansing, skin care, oral care, hair care, and personal grooming products, as well as tea based beverages. The company was formerly known as Lever Brothers Bangladesh Ltd. and changed its name in December 2004. Unilever Bangladesh Limited was founded in 1964 and is based in Dhaka, Bangladesh. Unilever Bangladesh Limited is a subsidiary of The Unilever Group.

I.1 Unilever Today
Brands of Unilever are trusted everywhere and, by listening to the people who buy them, Unilever has grown into one of the world's most successful consumer goods companies. In fact, 150 million times a day, someone somewhere chooses a Unilever product.

Look in your kitchen, or on the bathroom shelf, and you're bound to see one of our well-known brands. Unilever creates market and distribute the products that people choose to feed their families and keep themselves and their homes clean and fresh.

People's lives are changing fast. As the way Unilever all live and work evolves, our needs and tastes change too. Unilever aims to help people in their daily lives. So, Unilever keep developing new products, improving tried and tested brands and promoting better, more efficient ways of working.

Unilever has a portfolio of brands that are popular across the globe - as well as regional products and local varieties of famous-name goods. This diversity comes from two of our key strengths: •Strong roots in local markets and first-hand knowledge of the local culture. •World-class business expertise applied internationally to serve consumers everywhere. Focusing on performance and productivity, Unilever encourage our people to develop new ideas and put fresh approaches into practice. Hand in hand with this is a strong sense of responsibility to the communities Unilever serve. Unilever doesn’t only measure success in financial terms; how Unilever achieves results is important too. Unilever works hard to conduct our business with integrity - respecting our employees, our consumers and the environment around us.

Mission of Unilever
In the last five years, Unilever has built its business by focusing on its brands, streamlining how Unilever works, and improving its insight into the evolving needs and tastes of consumers. Now Unilever is taking the next step in simplification - by aligning ourselves around a clear common mission.

Unilever recognizes that the world in which is being operated is changing. Consumers are increasingly bringing their views as citizens into their buying decisions, demanding more from the companies behind the brands. They want companies and brands they trust.

Unilever embraces these new expectations. Unilever’s heritage of good governance, product quality and long experience of working with communities gives a strong base to the consumers. Unilever aims to build on this by taking the next step in transparency and accountability. Unilever will stand visibly as Unilever, behind its products and everything Unilever does, everywhere.

Every day 150 million people in over 150 countries choose Unilever’s products. Already, most of its brands give the benefits of feeling good, looking good and getting more out of life. Sunsilk, for example, helps consumers feel happier because their hair looks great. In the future, Unilever brands will do even more to add vitality to life. Unilever’s vitality mission will focus its brands on meeting consumers needs arising from the biggest issues around the world today – ageing populations, urbanization, changing diets and lifestyles. Unilever see growing consumer need for:

A healthy lifestyle
More variety, quality, taste and enjoyment
Time, as an increasingly precious commodity
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