Unhealthy Food Causes Obese Children

Topics: Nutrition, Advertising, Junk food Pages: 2 (731 words) Published: May 26, 2012
Unhealthy food causes obese children
Chris Blanks
DeVry University

Advertisement of Unhealthy food causes obese children
Unhealthy food has been a growing issue in America for a long time. Many fast food restaurants prepare unhealthy food for people to eat and spend thousands of dollars a year to advertise their unhealthy foods in various media outlets. These outlets include but not limited to TV, Radio, Billboards, and Internet. Many of these advertisements are set up to attract kids. For example, Kids eat free advertisements are one of the highly focused ads that some of these fast food restaurants use to entice customers. Because of these advertisements of unhealthy foods, our American kids are becoming obese.

Driving to the mall during the week with your kids and as you look up and around you there are billboard and restaurants as far as your eyes can see; kids eat free, get a free kids meal with the purchase of an adult meal, kids eat free every day in march, kids eat free every Tuesday. These types of ads persuade you to want to eat at the restaurant so you avoid doing two things; cook and paying for your kids to eat. You are now sacrificing having a healthy meal vs. saving money. You ask your kids what they want to eat and they burst out McDonalds, Burger King, Taco Bell, etc. It would be much healthier if you would just buy groceries to cook at home, but instead you teach your kids that it is ok to go out and eat at these fast food restaurants that are serving unhealthy foods.

Junk food makers have been targeting children through internet advertising, chat rooms, text messages and “advergames” on websites. A survey by the Food Commission in 2005 found that most big food brands had websites and many have sites specifically aimed at children as young as six (Boseley, 2006). Many of these ads have downloadable coupons or codes that can be used to get free food or discounts off food at a restaurant. For example you can text the word “roast beef”...
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