Ethical issues in iPhone
1． Introduction ．
With an elegant combination of a mobile phone, iPod and personal digital assistant (PDA), iPhone was launched at Apple and AT&T stores across the US on June 29, 2007(Place, 2007). iPhone is by no means a prodigious success by selling one million iPhones within 3 months (Wolverton, 2007). However, what coupled with its splendid success are numerous criticisms from the general society. This paper firstly examines two of the most severely unethical issues in iPhone’s marketing activities, and then provides some possible suggestions to these problems. Finally a brief conclusion will be drawn.
2． iPhone’s Unethical Marketing Activities ．
Deceptive Advertising Practices On July 26, 2007, a class-action lawsuit was filed against Apple and iPhone carrier AT&T for deceptive advertising over the iPhone battery (Lane, 2008). According to the lawsuit, apple engaged in “purposeful and fraudulent concealment” of the fact that iPhone purchasers were required to pay $89.95 to get the device's battery replaced, which means the replacement fee would become an annual charge based on the expected life of battery – 300 to 400 charge cycles. According to Lane (2008), Apple faces criticism because it did not disclose the actual cost and inconvenience of replacing the battery until three days after the iPhone's release. Also the battery information was difficult to find on Apple’s website. In sum, the fact that Apple did not immediately communicate the exact cost of replacing the battery, along with the fact that the iPhone battery was not replaceable by users, had generated an outrage among iPhone users.