By : Mahesh Fernando MBA (ECU)AUS PG. Dip in Mkt. SL CPM Asia (AMF) MSLIM
Task 01 Select a service organization which is in operations in Sri Lanka and do an Internal , Micro and Macro Environmental analysis. (25 Marks) Task 02 With reference to the selected organization, select one service and carry out a detailed analysis and identify key unique features in its marketing mix(7 Ps) elements. (30 Marks)
Task 03 Understanding “Consumer Buying Decision Process” is very important to a marketing oriented organization. Explain the stages of consumer buying decision process with reference to the product/service which you have selected in task two.
Allocation of Marks
Task 01 Task 02 Task 03 Following assignment guidelines Total 25% 30% 25% 20% 100%
Select a service organization and give a brief introduction about the company and its services portfolio. (The student may visit company websites and gather the necessary information regarding the company and its products (product lines, brands, etc.)
: ABC Pvt Ltd. : 1996 with a staff of 4 and today its a 1 Billion LKR business. Products : ABC diploma program No of services : 03 Service names : ABC Diploma/ XYZ MBA program/ YYH Degree
Do a Internal/Micro and Marco analysis.
Micro Environment Internal Environment Intra Firm
| People| Culture| Structure | Resources
Customers, Suppliers, Competition, Public, Stakeholders
Internal/Intra Firm environment
: Work towards a collective goal (Customer satisfaction) : Work to rule culture Vs task oriented
Structure : Customer centric or organization specific Resources : Brands, Financial, Partners etc.