Understanding Business Research Terms and Concepts

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Understanding Business Research Terms and Concepts: Part 2

Which type of research design— exploratory, descriptive, or causal—is appropriate for the following examples? Explain why.

• The goal of this research is to discover the real nature of the problem and to suggest new possible solutions or new ideas. Exploratory : The reason this is exploratory is because will research the problem with more detail questions. Will identify the information to the researchers.

• A food manufacturer wants to know the demographics of people who purchase organic foods. Descriptive. The reason it is descriptive is that they will do an investigative to find their research for why people want to buy organic food..

• A firm is considering hiring American celebrity Paris Hilton to endorse its products. Causal because it will show of an informal research.

• British Airways would like to test in-flight Internet services on one of its regular flights from New York to Tokyo. The company charges $30 one week and $15 the next week. Causal because it will show of an informal research. •

• This type of study attempts to discover answers to the following questions: who, what, when, where, or how much. Descriptive. The reason it is descriptive is because it will do an investigative to find their research.

• A manufacturer investigates whether consumers will buy a new pill that replaces eating a meal. Exploratory. Once again the reason it is exploratory is because this research will gather background on the information. It will refine the question further.

• Cosmopolitan magazine sends out a cover in selected markets featuring a female model to half of its readers and a cover with a female and male model to the other half of its readers to test differences in purchase response between the two groups. Causal because it will show of an informal research.

• A hair-care manufacturer interviews wholesalers,...
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