Ukrainian Folk Dance School

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Ukrainian Folk Dance School

Final Paper


Tatiana Doroshenko

“People want to be a part of something larger than themselves. They want to be part of something they’re really proud of, that they’ll fight for, sacrifice for, that they trust.” Howard Shultz, CEO, Starbucks

I believe that in a many cases successful business has a great personal story behind it. The reason for that is the passion behind the business, an excessive desire to fulfill dreams and make a change in people’s life. That is why when we received this assignment I thought about all the things I adore and love and that is how the idea of opening a Ukrainian Folk Dance School came to my mind. I used to attend Ukrainian traditional folk dance school on a regular basis when I was a child. When I turned 14, due to various peer influences and distractions, I decided to quit Ukrainian dance school and join a modern dance studio instead. During my recent conversation with my mother, I told her, that she should have never allowed me to quit folk dancing and forced me to attend the classes. I regret till date that decision. As the saying goes, often parents try to live their dreams through their children, I feel like I have started it already. I do not have my own children yet, but I already know that they will attend some dancing classes. Meanwhile, in my research paper I will dream about opening a Ukrainian Folk Dance School in Stamford, CT.

Core values
Mission for my company is to provide a caring and inspiring environment for young dancers in the Ukrainian community. Vision is to become a dance company in CT where youth will be encouraged and motivated to learn their own culture. Values we share are: commitment to the Ukrainian community and culture, exploring Ukrainian traditions by the history of its dance, and encouragement of growing generation to be proud of their ethnicity.

Unique Customer Experience
We believe that our dance company will offer a unique...
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