Uk House-Building Industry Analysis
Industry analysis:
According to report of Key Note about house building industry in 2012, the market has been affected by the crisis of economic in over the world and the national financial difficulties in recent years. The demand for new building new house significantly still require in high lever, however there are some barriers such as affordability and mortgage to obstruct the recovery of housebuilding market.
Output value of UK housebuilding in 2012 reached £35.02bn and representing increase 2.3% by last year (Key Note). The value of housebuilding is devised into two main activities: new building, and repair, maintenance and improvement (RM&I) in both sectors: private and public sectors. Demands of both social and individual house in UK still increased slightly outstrip supply in recently years. From 2009, nearly 50% house demand in UK was decreased. However, private sector has a clightly recovery in 2010 and 2011 (Key Note).
To keep the recovery for market, UK government was introduced some funding initiatives to improve the housebuilding and house markets. In recent year, supporting packages from government and sold out public land to get more money for stalled construction site. Key Note also gave the prediction that annual growth can recover with improvement of market between 2012 and 2016.
Figure [ 1 ]: HOUSEHOLD ESTIMATES AND PROJECTION, UK (RICS RESEARCH 2010)
Customer:
With two sectors in house building industry, the range of customer is large from the public requirement to the individual construction. Demand for new building come both public and private clients.
Persimmon plc:
History:
In 1972, Duncan Davidson – Life President – started business in York by established Persimmon Company. The main business operates under Persimmon Homes Limited, Westbury Partnerships and Charles Church Developments Limited. Besides that, the new brand name Space4 launched in 2001 to provide the solution for house problems with the largest automated
According to report of Key Note about house building industry in 2012, the market has been affected by the crisis of economic in over the world and the national financial difficulties in recent years. The demand for new building new house significantly still require in high lever, however there are some barriers such as affordability and mortgage to obstruct the recovery of housebuilding market.
Output value of UK housebuilding in 2012 reached £35.02bn and representing increase 2.3% by last year (Key Note). The value of housebuilding is devised into two main activities: new building, and repair, maintenance and improvement (RM&I) in both sectors: private and public sectors. Demands of both social and individual house in UK still increased slightly outstrip supply in recently years. From 2009, nearly 50% house demand in UK was decreased. However, private sector has a clightly recovery in 2010 and 2011 (Key Note).
To keep the recovery for market, UK government was introduced some funding initiatives to improve the housebuilding and house markets. In recent year, supporting packages from government and sold out public land to get more money for stalled construction site. Key Note also gave the prediction that annual growth can recover with improvement of market between 2012 and 2016.
Figure [ 1 ]: HOUSEHOLD ESTIMATES AND PROJECTION, UK (RICS RESEARCH 2010)
Customer:
With two sectors in house building industry, the range of customer is large from the public requirement to the individual construction. Demand for new building come both public and private clients.
Persimmon plc:
History:
In 1972, Duncan Davidson – Life President – started business in York by established Persimmon Company. The main business operates under Persimmon Homes Limited, Westbury Partnerships and Charles Church Developments Limited. Besides that, the new brand name Space4 launched in 2001 to provide the solution for house problems with the largest automated