Uk Banks Analysis
Table of Contents Executive Summary 2 Foreword 3
1 A - Political 4-6 Environmental 7 Social 8 Technological 9 Micro-environment 10-13 Competitive analysis 14-15
1 B - SWOT analysis 16 Strengths 16-17 Weaknesses 17 Opportunities 17-18 Threats 18
2 Barclaycard ranking table 19-21
3 - A and B 22 Ansoff’s Matrix 23-25 Porter’s five force analysis 25-27
4 - Updates 28 Conclusion 29 Reference List 30-31 Appendices 32-34
Executive Summary The following begins with a very brief explanation of what you are about to read in the ‘foreword’. In succession to that we move on to the situational analysis which begins with a detailed look at the macro environment. A PEST analysis is conducted to determine the most noteworthy factors in the external environment of the debit and credit card market. We view at a minimum of two events in each one of the four PEST sectors. Following that we look at the micro-environment where we analyze who is being affected by the banks in the industry and mention their significance and how they fall in the equation. After reviewing this we conduct a competitive analysis to see the key strengths and weaknesses of the entire industry. Once we have completed that we are going to commence with a SWOT analysis for Barclaycard where we will be looking at the facts which were presented to us about Barclay a little bit more in detail and also the elements which are susceptible to change. Once we venture past that stage we will move on to the second part of the case. We initiate a ranking table on which we mention four of the biggest drawbacks we find for Barclaycard and why we thought of them to be the most taxing. Once we are done justifying our answer we delve further to the third part of the questions. We develop four strategic options which go in detail and explain
1 A - Political 4-6 Environmental 7 Social 8 Technological 9 Micro-environment 10-13 Competitive analysis 14-15
1 B - SWOT analysis 16 Strengths 16-17 Weaknesses 17 Opportunities 17-18 Threats 18
2 Barclaycard ranking table 19-21
3 - A and B 22 Ansoff’s Matrix 23-25 Porter’s five force analysis 25-27
4 - Updates 28 Conclusion 29 Reference List 30-31 Appendices 32-34
Executive Summary The following begins with a very brief explanation of what you are about to read in the ‘foreword’. In succession to that we move on to the situational analysis which begins with a detailed look at the macro environment. A PEST analysis is conducted to determine the most noteworthy factors in the external environment of the debit and credit card market. We view at a minimum of two events in each one of the four PEST sectors. Following that we look at the micro-environment where we analyze who is being affected by the banks in the industry and mention their significance and how they fall in the equation. After reviewing this we conduct a competitive analysis to see the key strengths and weaknesses of the entire industry. Once we have completed that we are going to commence with a SWOT analysis for Barclaycard where we will be looking at the facts which were presented to us about Barclay a little bit more in detail and also the elements which are susceptible to change. Once we venture past that stage we will move on to the second part of the case. We initiate a ranking table on which we mention four of the biggest drawbacks we find for Barclaycard and why we thought of them to be the most taxing. Once we are done justifying our answer we delve further to the third part of the questions. We develop four strategic options which go in detail and explain