Describe the firm: products, markets, size, etc.
Ugg boots (sometimes called uggs) are known in Australia and New Zealand as a unisex style of sheepskin boot made of twin-faced sheepskin with fleece on the inside and with a tanned outer surface, often with a synthetic sole. The boots originated in those countries, initially as utilitarian footwear worn for warmth and comfort and later adopted by surfers there during the 1960s. In the 1970s, the boots were introduced to the surf culture of the United Kingdom and the United States by local surfers returning from surfing competitions in Australia. Ugg boots emerged as a fashion trend in the United States in the late 1990s and as a world-wide trend in the mid 2000s, yet in Australia they are worn predominantly as slippers and associated with "daggy" fashion sense, and "bogan" culture. Ugg production of a variety of boots, flat boots, there are high-heeled boots. Ugg also produces clothing handbags and other products. In 1995, Brian Smith shares sold Deckers (Deckers) Outdoor Products Co., Ltd. operates the company to make the wearing of Hollywood stars became popular in the United States, near and recognized in several countries. 2009 winter, snow boots by Deckers company UGG trademark of momentum ushered in their spring sales soaring overnight fame. 2010, Australia snow boots brands (such PACIFIC JOMVOX AUKOALA JUMBO) formally enter the Chinese to open up the domestic market. UGG is not only popular in Europe and the United States, in China, also received a lot of favor.
Describe the industry: dominant firms, keys to success, etc.
UGG is actually not a brand, but the boots morphology. Snow boots thick stupid, but very light and warm. Now more popular brands: UGG Australia, Yellow Earth, Blue Mountains and so on. Main outdoor brands in the United States Deckers company bought UGG Australia, and the company thinks with exquisite materials (must be Australian A-anti Shealing) and comfortable foot...