Ufc Business Strategy

Topics: Mixed martial arts, Wrestling, Ultimate Fighting Championship Pages: 3 (722 words) Published: November 26, 2012
General Environment
The fastest growing sports organization in the world, the Ultimate Fighting Championship (UFC), started in 1993 as a professional mix martial arts (MMA) organization. Once the UFC brand was launched, MMA popularity surged in Brazil, followed by immense interest in Japan where these bouts became major events. The most recent fight in April, UFC sold 55,000 tickets in minutes, became the largest paid audience in North American to witness a mix martial arts event. They delivered top rating in male 18-34 and 18-49 demographics. Globally, UFC programming is broadcast in over 149 countries and territories, reaching a half a billion homes worldwide, in 20 different languages. Response to the UFC brand of MMA has been tremendous, resulting in a growing fan base that has grown exponentially through the years. So, UFC is very popular to the whole world. Porter’s Five Forces:

Threat of New Entrants
Threat of new entrants is low because everyone in the world is watching UFC. UFC is the only mixed martial arts industry in the world, but it is part of fighting sports industry. Power of Suppliers

I would say that power of suppliers is high because the whole world is selling UFC’s stuffs. Suppliers are selling UFC apparels, shorts, DVDs, equipments and gears. Some of the suppliers including Affliction are selling UFC’s apparel. Others (Clear Vision) are selling DVD such as work-out or copies of UFC fights. UFC spends a lot on advertisement because they’re one of the most recognizable by the whole world. The Ultimate Fighting Championship has partnered with Fox for a seven-year broadcast deal through the Fox Sports subsidiary, effectively ending the UFC's Spike TV and Versus (now NBC Sports Network) partnership. I believe fighters are one of the suppliers because they are paid per fight, with amounts depending on how well-known the fighters are and how well sponsored a fighter and an event is. Fighters will typically get paid money to fight with an...
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