Udb301 Assignment 1 Customer Satisfaction

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  • Topic: Customer satisfaction, The Profit, Car dealership
  • Pages : 8 (1670 words )
  • Download(s) : 15
  • Published : May 21, 2012
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UDB301 Assignment 1
|Student No |Family Name |First Name |KPI |Key Issue | | | | |Customer Satisfaction |Customer Surveys |

State your research question
| | |How would an increase in customer satisfaction seen through customer surveys create an increase in business turnover for Stockland Property Group? |

Write a Project Plan (an abstract) for your research question | | |Customer satisfaction is a crucial element that needs to be factored in with any company, especially in the property and construction industry. The participation of customer surveys is a contributing factor to the | |success and turnover of a business. Regular analysis of previous customer surveys provides employers with an opportunity to improve customer rapport whilst increasing turnover. Customer surveys within a company is an | |important tool as it is an efficient method of measuring and monitoring customer satisfaction as to ensure the companies business turnover remains positive. | | | |The focus of this research was to confirm how an increase in customer satisfaction seen through customer surveys creates an increase in business turnover within Stockland Property Group. An assessment was conducted by| |researching various databases and online journal articles. In this process, numerous comparisons of the data were made regarding the link between customer surveys, customer satisfaction and business turnover within | |Stockland Property Group. It was found conclusive that there would be an increase in business turnover as a result of an increase in customer satisfaction within Stockland Property Group. |

|Student No |Family Name |First Name |KPI |Key Issue | |N6543537 |Skarparis |Michael |Customer Satisfaction |Customer Surveys |

Ten High Value, high content rich refereed journal articles of high relevance to your research question

| |In-text citation |Reference list in Alphabetical Order | |10 |According to Brown (2010)… |Charles R. Emery, and Katherine J. Barker. 2007. Effect of commitment, job involvement and teams on customer satisfaction and profit. Team Performance | | | |Management 13, no. 3/4, (April 1): 90-101.  http://www.proquest.com.ezp01.library.qut.edu.au/ (accessed March...
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