Ucd (User Centered Design)

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Communicate the site’s purpose

The Liveperson website communicate their purpose very well because the website shows important elements that a website needs to make the website efficient. There are five key elements in order to that may be identified: The Liveperson website shows their company brandmark on the upper-left corner of the website in a normal size very easy to see by the human eye. In the same way the website has in the middle of the page an explicit tagline that reads: “ Liveperson creates meaningful, realtime customer connections that help businesses increase conversions and improve consumers experience,” which summarizes what the company does. Also, the website shows in the middle of the page a photo slider, with their news and more important services to offer. Then, the website shows at the top and at the bottom of the page the main navigation bar, which includes links to other information found on the website. To finalize this point, the home page is different from the other pages on the site but maintains the same font, color palette and design, making the website very consistent.

Communicating Information about the company.
The second point of this analysis talks about the communicating of information about the company. The website communicate very well their information too. As the first point, the website shows many of the important elements of this point, which makes a website efficient. Among this point we have:

The website homepage has a link called “About Liveperson,” which includes information elements such as: “our culture, our partner, investor relations, careers and contacts us.”

In the same way, at the end of the website we can see the same link with the same information elements. Then, the website has in their main navigation bar a press room link, used for press purposes, showing the most important company headlines. Also, the website, has a privacy policy link at the bottom of the homepage, which include the...
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