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Questionnaire of a UAI Cellular Phone Study

Good _____________! I am ______________, a student from De La Salle University. I am currently conducting a survey regarding the cellular phone subscribers of the brand, Cherry Mobile, for my advertising research class. Your cooperation will be greatly appreciated.

I. Basic Information

Name: ________________________Gender: _________ Age: _____ years old

Civil Status: _________________ Occupation: ___________________________

Contact No. _____________________

How long have you been working in your current job?

* Less than 1 year
* More than 1 year – 3 years
* More than 3 years – 5 years
* More than 5 years – 8 years
* More than 8 years

Household Size:
* 2 members or less
* 3 – 5 members
* 6 – 8 members
* More than 8 members

II. Core Data

1. Among the following items, which of these are you aware of? (You may choose more than 1) * Cell phone
* iPad/Tablet
* iPod/mp3 Player
* Laptop/Computer
* Telephone

2. You mentioned earlier that you are aware of a cell phone. Of these following brands, which are you aware of? * Cherry Mobile
* MyPhone
* Nokia
* Samsung
* LG
* Sony Ericsson/Sony

3. Where did you first see, hear and read about these brands?

| TV| Radio| Magazine| Newspaper| Internet| Relative/Friend| Cherry Mobile| | | | | | |
MyPhone| | | | | | |
Nokia| | | | | | |
Samsung| | | | | | |
LG| | | | | | |
Sony/ Sony Ericsson| | | | | | |

4. What are the other brands have you ever tried before? (You may check more than 1) * Cherry Mobile
* MyPhone
* Nokia
* Samsung
* LG
* Sony Ericsson/Sony
* Others; please specify:
_________________

5. What are the brands you are currently using and how many SIM cards do you own? (You may check more than 1)

| Unit| # of SIM Card|
Cherry Mobile| | |
MyPhone| | |
Nokia| | |
Samsung| | |
LG| | |
Sony/ Sony Ericsson| | |

6. Who else in the family besides yourself use a mobile phone/s? * Parent(s)
* Brother(s)/Sister(s)
* Child(ren)
* Wife/Husband
* Others; please specify:
_________________

7. What type of mobile phone/s are you using?
* Dual-Sim Phone
* Slider Phone
* Candy Bar Phone
* Smart Phone
* Others; please specify:
_________________

8. When you are looking for a mobile phone, what are the characteristics you deem important?

* Screen Size
* Dual Sims
* Color
* Weight
* Keypad/ Buttons
* Others; please specify:
_________________

9. Check the characteristics of each brand that you find satisfying. (ex: the price-range being just right).

| Functionality| Brand Reputation| Pricing| Texture| Others; Specify| Cherry Mobile| | | | | |
MyPhone| | | | | |
Nokia| | | | | |
Samsung| | | | | |
LG| | | | | |
Sony/ Sony Ericsson| | | | | |

10. What was the last brand you used?

* Cherry Mobile
* MyPhone
* Samsung
* Nokia
* Sony Ericsson/Sony
* LG
* Others; please specify
___________________

11. How long (in months) does your mobile phone last with you? * 6 months or less
* 7 months – 12 months
* 13 months – 18 months
* 19 months – 24 months
* More than 24 months

12. How much are you willing to spend on a mobile phone?
* PHP 1,000 or less.
* PHP 1,001 – PHP 2,500
* PHP 2,501 – PHP 4,000
* PHP 4,001 – PHP 6,500
* More than PHP 6,500

13. All in all, how would you rate the quality of your phone? * Poor
* Fair
* Good
* Very Good
* Excellent

14. Overall, how would you rate the brand of your phone?
* Poor
* Fair
* Good
* Very Good
* Excellent

15. How much do you agree/disagree that a cell phone should be easy to use,...
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