Types of Food Styling

Topics: Advertising, Advertising agency, Creativity Pages: 2 (659 words) Published: November 5, 2012
Have you ever seen a picture of food that makes you craving and hungry? This is food stylist job to make food look fresh, good, tempting and irresistible. What is food stylist? The food stylist’s job is to create food and dishes that appear in magazines, cookbooks, advertisements, food packaging, television commercials, and sometimes even feature films. Using behind the scenes magic and culinary artistry, a food stylist is responsible for making food look exciting, enticing, and effortlessly prepared – in essence, seducing the viewer. The food stylist brings to a photograph a creative eye, expertise in food preparation, and artistic interpretation of the black-and-white words of recipe (Lou Manna, NYC, 2005). Food is styled to be photographed for different purposes either for editorial photos such as magazines, and cookbooks or for commercial purposes such as advertising, packaging and labeling. Food stylist must know how to create a creativity on photos to make a photos look real, fresh and can attract audience. Editorial purposes in food styling can considered as most famous and exciting job because food stylist can use he/she unlimited creativity to make food look good and attractive. Food stylist is not tied to any concept or idea. Examples of editorial are newspapers, magazines, menu books, cookbooks and recipe books. Food stylist can use as many props to make food look beautiful. The quality of photos does not need as good as advertising but it is good enough to be published in cookbooks and magazines. Commercial purposes divided into several types which are advertising, packaging and labeling, and Tv or film purposes. Paper ad such as McDonald, Burger King and KFC are examples of advertising in food styling. Usually food stylist will use fake food to make food in advertising more real and tempting. Besides that, uses of props and other supporting objects also help for make advertising look creative. Newspaper advertising, menus, brochures, flyers and...
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