Types of Buying Behaviour

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WAYS OF BUYING BEHAVIOR
 
According to the concept of marketing the buying behavior can be divided in two ways :-  
1. Consumer Behavior: - It includes that user who buys the product for the direct consumption, not to use for further sale purpose. Like as home users.  
2. Business Behavior: - It includes those users who buy the product for the further sale purpose. Like as shopkeepers, dealers, and retailers.  
BUYING ROLES IN BUYING BEHAVIOR
 
In the buying behavior there are different roles played in each of consumer and business. Those are involved in the buying decisions.  
CONSUMER BUYING ROLES
In the consumer buying there are different buying roles; i.e.      Initiator: -- A Person who first suggest the idea of buying.      Influencer: - A Person who influence the buying decision.      Decider: - A Person who takes decisions regarding buying      Buyer: - A Person who actually buys the products.      User: - A Person who is the user of the product.  

BUSINESS BUYING ROLES
In the business buying there are different buying roles; i.e.      Approver: -- A Person who approves the idea of buying.      influencer: -- A Person who influence the buying decision.      Decider: -- A Person who takes decisions regarding buying      Buyer: -- A Person who actually buys the products.      User: -- A Person who is the user of the product.  

TYPES OF BUYING BEHAVIOR
There is a great difference between the purchasing of a computer and a car. Buying decisions making varies with the type of buying decision. The types of buying behavior divided are separately divided as per of consumer and business buying.  

TYPES OF CONSUMER BUYING BEHAVIOR
 
This is to be extensively divided in four types: -
 
1. Complex Buying Behavior: -- when the consumer are highly involved in the purchase and aware of significant differences among brands. 2. Dissonance Reducing Buying Behavior: -- when the consumer are highly involved in the purchase but sees little differences among brands. 3. Habitual Buying Behavior: -- when the consumer are low involved in the purchase but sees absence of aware of differences among brands. 4. Variety Seeking Buying Behavior: -- when the consumer are low involved in the purchase but sees significant of differences among brands.  

TYPES OF BUSINESS BUYING BEHAVIOR
This is to be extensively divided in four types: -
1. Straight Rebuy: -- In this buyer approves the purchasing on the basis of the past buying records and satisfaction with suppliers. 2. Modified Rebuy: -- where the buyer wants to modify product specifications. Prices, delivery requirements. 3. New Task: -- when the buyer approves the purchasing of product for the first time by consisting of the good and efficient salesperson. So, that it’s the types of the buying behavior of consumer as well as business buyer.  

FACTOR AFFECTING THE BUYING BEHAVIOR
There are various factors that affect the buying behavior on both consumer as well as business buying.  
FACTOR AFFECTING CONSUMER BUYING BEHAVIOR
Cultural Factors|  |  |  |  |
Culture Sub Culture Social Class| Personal factors|  |  |  | | AgeOccupationLife StylesPersonality| Social Factors|  |  | | | References Group Family  Roles and Statues| Psychological|  | | | | Motivation Perception Learning|   BUYER|

FACTOR AFFECTING BUSINESS BUYING BEHAVIOR
 
Environmental|  |  |  |  |
EconomicPoliticalCost of MoneyCompetitionTechnological| Organizational|  |  |  | | ObjectivePoliciesProceduresStructure| Inter – Personal|  |  | | | AuthorityStatusEmpathy| Individual|  |

| | | AgeEducationIncome|  BUSINESSBUYER|
 
So, these are the factors that affect the consumer as well as business buying behavior.  
BUYING DECISION MAKING
Consumers make the decision on the different brands available in the market. They will give the choice over the different brands. So there is a model that describes how the consumers make the choice and...
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