Twix Candy Bar Commercial: Need a Moment?

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“Need a moment? Grab a Twix!” We all know this famous line from every Twix candy bar commercial. The question “Need a moment?” as a general question can refer to a variety of things, ever realize though, that in every Twix commercial that the ‘needed moment’ is a moment for the men to find a cover story to save their ass? And how after ‘taking a moment’ to eat a Twix they come up with a believable excuse that every woman accepts without question. If you’ve never thought about that before you now are. One question that came to my mind when I found this similarity in commercials, which just might also be going through your minds as well, was why. Why would a company choose to advertise their product this way? The answer is simple; because it works. The commercials are using simple rhetoric to convince its audience to buy their product.

Rhetoric, the art of using speech to persuade, influence, or please, is used in each Twix commercial. The most recent commercial for example has a couple out for coffee, when the guy’s phone rings from the recieval of a text message. The girl picks up the phone and reads the message as the guy arrives back at the table, she then reads the message out loud to the guy, “Terri says she needs you right now?!?!” That’s when the guys face gets an ‘oh crap’ look on it, which is when you hear the announcer’s voice say “Need a moment? Grab a Twix!” The scene is then put on hold as the guy takes a bite out to a Twix. While eating the Twix his face turns bright like he now has an idea and the scene continues and the guys says “Terri, my boss, he is so demanding.” The phone rings again and the girl goes “He says don’t forget the whipped cream??” The guy responds “for the latte.” The girl then laughs and is like “oh okay” and accepts what the guy had said. They guy then looks all relieved that she believed him and the commercial ends. Rhetoric is being used by the male in the commercial to convince the woman who he is in a relationship with,...
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