Twitter Swot

Topics: Twitter, Social network service, Instant messaging Pages: 2 (595 words) Published: November 29, 2009
Strengthens
Huge number of Members
1000’s of implicit celebrities endorsements makes them a strong market position in micro-messaging –Indeed, 2008 was a year of tremendous growth and media coverage for Twitter. Even CNN and NPR incorporated Twitter into their election coverage. Nielsen Online reported that Twitter's userbase grew 343% last year, from about 500,000 users in September 2007 to more than 2.3 million users in September 2008. On the web, Social Net works –Satisfying people’s desire of knowing other people’s lives –Easy following people

Being followed, and also easily block others
Live Searching
Link Sharing
Very open with the API
Twitter allows users to post text updates via SMS, instant messaging, email –Real time web, you can easily through sms to twitter
O2 has only been operating its Twitter SMS service for two weeks, and has already reached the milestone of a million Tweets having been delivered through the service. –such growth can bring some bad attention along with the good

Weakness
Lack of a viable business model
Difficult to reply to specific tweets
Searching on Twitter is almost worthless.
Easy to have fake account
IT Instability
Opportunity
powful Influences towards the world
I don’t know if this is as good for Twitter as the Charlie Rose incident was for Apple, but it’s close. UC Berkeley graduate journalism student James Karl Buck was arrested on April 10 without any charges in Egypt for photographing a demonstration. He used his mobile phone to twitter the message “Arrested” to his 48 followers, who contacted UC Berkeley, the US Embassy and a number of press organizations on his behalf. The next day Buck twittered ” Alive and ok. Still in jail,” but was released not too long afterwards. He’s still worried about his friend, Mohammed Salah Ahmed Maree, who was arrested with him and remains in jail. Buck says he is on a hunger strike until his friend is free. The NFL - the...
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