Case Analysis: Privacy Issues And Monetizing Twitter
Instructor: Tetsu Nakashima
September 28, 2012
The main problem that the Twitter Trio is facing is their ability to generate revenue. With all this information available to them via their Twitter network, and their 100 million Tweeters, Twitter could be generating massive amounts of revenue through data mining. The problem is that users could see this as a breach of their privacy. Twitter must find a way to use this information gathered from their public Tweet database without violation of users privacy and making sure that their site is secure enough to ward of Internet hackers and spammers.
Twitter’s main focus is to generate revenue. They have a lot of information available to them and they need to capitalize on this. Twitter is not using information against the terms that it has been made available to them. Twitter needs this information to improve their operations and supply relevant information to their Tweeters. Although, some could...
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