A tagline is a slogan which succinctly, memorably, and descriptively sums up a company or product. The art of crafting a tagline is quite complex, and several consulting companies actually specialize in creating taglines for their clients. A well constructed tagline can endure in the minds of consumers for years; some taglines have actually outlived their products. Once a company has a tagline, it includes the tagline in all its marketing materials to get the tagline into the minds of consumers so that they think about that company frequently. A wide range of industries use taglines.
Movies are famous for them; the taglines of many films have entered popular culture, regardless as to the quality of the film itself. Many people refer to “going where no man has gone before,” for example, without realizing that they are referencing Star Trek films. A movie tagline is typically included on its poster and in previews for the film; famous film franchises may start early campaigns with cryptic posters that only display the tagline for the franchise, and nothing else.
Here are some Tagline Examples :-
The X FACTOR
The X FACTOR
“It's time To face the music”
About The X-Factor
The X Factor is a television talent show franchise originating in the United Kingdom, where it was devised as a replacement for Pop Idol. It is a singing competition, now held in various countries, which pits contestants against each other. These contestants are aspiring pop singers drawn from public auditions. The programmes are produced by executive producer Simon Cowell and his company SYCOtv. The "X Factor" of the title refers to the undefinable "something" that makes for star quality. The prize is usually a recording contract, in addition to the publicity that appearance in the later stages of the show itself generates, not only for the winner but also for other highly ranked contestants. The show is the biggest television talent competition in Europe and has proved hugely popular with the public. Series 6 attracted 200,000 auditionees and peaked at 19.7 million UK viewers (a 63.2% audience share).10 million votes were cast in the series 6 final as well.On 18 October 2010, ITV announced that Cowell had signed a three-year contract renewing The X Factor until 2013.
What The Tagline Symbolizes.
“It’s time to face the Music”
Since X-Factor is a talent show it does not only emphasize on the Talent of the person but also all around fitness on whether they are ready to go into the world of Music or Not. It focuses on Dance, Vocal’s, Performance and attitude. And trains you to become the best you can be in you're talent. It literally shows you how the WORLD of Music Functions.
Contestants who have even not won the X-Factor have often become successful and huge star’s. Therefore even in such a show it is ususlly judged on the appeal of the audience.
'koi bhi insaan Chhota Nahin Hota’
Kaun Banega Crorepati is an Indian reality/game show based on the UK game show Who Wants to Be a Millionaire? which offers a maximum cash prize of £1 million. The show first aired in 2000 and was hosted by Amitabh Bachchan. On 5 August 2005, the show was restarted after a four-year hiatus, and renamed Kaun Banega Crorepati Dwitiya in which the final prize amount was doubled to 2 crore rupees. It was abruptly ended by STAR Plus after the host Amitabh Bachchan fell ill in 2006 Star Television roped in Shahrukh Khan to host the third season of the show. Khan was at peak of his career then and was considered an ideal replacement for Amitabh Bachchan as the host of the show. The grand prize amount of 2 crore rupees (approx. $430,000 USD) was still used in KBC3. But all the hysteria receded soon after and its TRP went down. The third season did not receive good reviews from audiences. The show ended on 19 April 2007 with a special finale. The fourth season (called KBC4) was hosted by Amitabh...