“CUSTOMER BUYING BEHAVIOUR IN BIKES TAKING TVS FOR COMPARISON”
SUBMITTED IN PARTIAL FULFILLMENT OF THE
REQUIREMENT OF DEGREE OF
BACHELOR OF BUSINESS ADMINISTRATION (B.B.A.)
G.G.S. INDRAPRASTHA UNIVERSITY, DELHI
PROJECT GUIDE SUBMITTED BY: Ms. Vandana Deswal Chirag Gupta (Assistant Professor) ENROLLMENT NO. 02821201709
MAHARAJA SURAJMAL INSTITUTE
C-4, Janak Puri, New Delhi-110058
This is to certify that CHIRAG GUPTA, Enrollment No. 02821201709 has completed his minor project report. He has done a project on “Customer buying behavior in bikes taking TVS for comparison”. This project is a partial fulfillment of B.B.A. (GEN) programme from MAHARAJA SURAJMAL INSTITUTE, affiliated to GURU GOBIND SINGH INDRAPRASTHA UNIVERSITY, under my guidance.
Hereby, it is declared that this project is an original piece of work and has not been influenced to the extent of copying by any other such similar study.
Ms. VANDANA DESWAL
I would like to express my sincere gratitude to Mr. Niraj Kumar, National Service Manager, TVS Motor Company Limited for giving me the exposure of what the real market actually is and special thanks to Mr. P. S Basu Area Manager TVS Motor Company Limited, without whose invaluable guidance and support this project could not have been accomplished.
I greatly acknowledge my indebtedness to all those respondents and Mr. Praveen Kumar Gaur Area Coordinator GS TVS New Delhi who rendered direct or indirect help in completing this project.
I would also like to express my sincere thanks to, Maharaja Surajmal Institute, New Delhi and my organizational guide Ms. Vandana Deswal.
BBA (G) 2009-2012
Someone has rightly said that practical knowledge is far better than classroom teaching. During this project I fully realized this and I came to know about how a consumer chooses among a varied range of products available to him.
The subject of my study is market survey of customer buying behavior in bikes taking TVS for comparison, which has slowly but steadily evolved, from a beginner to a corporate giant earning laurels and kudos throughout.
The report contains first of all brief introduction about the company. Finally there comes data presentation and analysis in the end of my report. I also put forward some of my suggestion hoping that they help TVS Motor Company move a step forward to being the very best.
❖ Chapter 1 : 06-35
• Company Profile07
• Introduction of the Project34
• Scope of Study35
❖ Chapter 2 : Research Methodology 36-40
• Sample Size37
• Sample Location37
• Research Type38
• Data Type38
❖ Chapter 3 : Finding and Discussions 41-64
❖ Chapter 4 : 65-72
• Summary and Conclusions68
❖ References / Bibliography : 73
❖ Annexure Questionnaires : 74-77
➢ COMPANY PROFILE
➢ SCOPE OF STUDY
The TVS Group is one of India's largest industrial conglomerates. TV Sundram Iyengar and Sons Limited, established in 1911, is the parent and holding company of the TVS Group.
TVS Motor Company is the third largest two-wheeler manufacturer in India and one among the top ten in the world, with annual turnover of more than USD 1 billion in 2008-2009, and is the flagship company of the USD 4 billion TVS Group. With a workforce of...