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Tvs Motor Company Is the Third Largest Two-Wheeler Manufacturer in India

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  • June 2012
  • 1252 Words
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TVS Motor Company is the third largest two-wheeler manufacturer in India and one among the top ten in the world, with annual turnover of more than USD 1 billion in 2008-2009, and is the flagship company of the USD 4 billion TVS Group.

TVS Motor currently manufactures a wide range of two-wheelers from mopeds to racing inspired motorcycles. Motorcycles (Apache RTR 180, Flame DS 125, Flame, TVS Jive, StaR City, Sports) Variomatic Scooters (TVS Wego, Scooty Streak, Scooty Pep+, Scooty Teenz) Mopeds (TVS XL Super, TVS XL Heavy Duty)

Penchant for Quality
The company has 4 plants - located at Hosur and Mysore in South India, in Himachal Pradesh, North India and one at Indonesia. The company has a production capacity of 2.5 million units a year.

Innovation at the helm
TVS Motor's strength lies in design and development of new products - the latest launch of 7 products on the same day seen as a first in automotive history. We at TVS deliver total customer satisfaction by anticipating customer need and presenting quality vehicles at the right time and at the right price. The customer and his ever changing need is our continuous source of inspiration.

15 million smiles on the Road
TVS has always stood for innovative, easy to handle, environment friendly products, backed by reliable customer service.

No wonder, then, that our 15 million customers on the road have a reason to smile. TVS victor : More smiles per hour
Presentation Transcript

TVS Victor :
TVS Victor The story behind the smiles…

Background Motorcycle Market share of TVS-M Market share loss: From 23 % to 20 % in one year

Hero Honda & Mileage :
Hero Honda & Mileage Launch of 4-stroke motorcycles – the “CD” series Launch of the classic “Fill it, Shut it, Forget it” campaign Redefined the customer requirements Market shift towards more mileage Launch of Splendor in ’94, a runaway success

TVS & Suzuki :
TVS & Suzuki The first Indo Jap 100cc bike - 1984...

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