Tvs Customer Preferance

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  • Topic: TVS Motors, T. V. Sundaram Iyengar, Motorcycle
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“A STUDY ON CONSUMER PREFERENCE OF TVS BIKE AT MANACHANALLUR TALUK” Project report submitted in partial fulfillment of the requirement for the award of the degree of BACHELOR OF BUSINESS ADMINISTRATION

Submitted by
velu
D. No.10ucc542

Under the guidance of
Prof. Mrs.Georgia M.Com., Mphil., PGDCA.,

Department of Business Administration
ST. JOSEPH’S COLLEGE (Autonomous)
SELF FINANCING SECTION
Nationally Accredited with A+ Grade
(Affiliated to Bharathidasan University)
TIRUCHIRAPALLI – 620 002
April - 2011

Mrs.Georgia M.Com., Mphil., PGDCA.,
Department of Business Administration
St. Joseph’s College,
Trichy – 2. CERTIFICATE|

This is to certify that the project work entitled, “A STUDY ON CONSUMER PREFERENCE OF TVS BIKE AT MANACHANALLUR TALUK,” is a bonafide. Record work done by C.PARAMASIVAM (D.No.08UBU502) during the III year submitted to the St.Joseph’s College (Autonomous) Tiruchirappalli in partial fulfillment of the requirement for the awarded of the degree of Bachelor of Business Administration under my guidance and supervision during the period (2010-2011). This project work represents entirely an independent and original work on the part of the candidate and this work has not previously formed the basis for the award of any other degree, diploma or any other title.

Head of the Department Research Guide

External Examiner

ACKNOWLEDGEMENT

I would like to thank the following people who have contributed directly and indirectly to the project and made it possible for its fine and deeper development. First of all I would like to thank Rev.Dr.A.SEBASTIAN ANAND SJ., MA, M.Phil, Ph.d., Principal, and Deputy Principal Dr.C.FRANCIS XAVIAR and A.JOSEPH MARIADAS. Vice – Principal (Shift II) St. Joseph’s College (Autonomous), for giving me a colorful career and to sharpen my concentration in the Administration. At the outset I am greatly indebted my research guide Prof. Mrs. Georgia M.Com., M.Phil, PGDCA, and Department of Business of Administration. His guidance was source of inspiration and direction at all thank and thankful to her. I declare my heartful thanks to my FRIENDS for their timely help. I owe my thanks to my PARENTS who encouraged me to complete this project in time with full effort.

SIGNATURE OF CANDIDATE

CONTENTS

CHAPTER| TITLE| PAGE. No|
I| INTRODUCTION| 1|
II| REVIEW OF LITERATURE| 6|
III| THEORETICL BACKGROUND| 14|
IV| PROFILE OF THE STUDY AREA| 30|
V| ANALYSIS AND INTERPRETATION| 35|
VI| FINDINGS, SUGGESTIONS & CONCLUSION| 59|
| BIBLIOGRAPHY| 61|
| APPENDIX| 62|

LIST OF TABLES

TABLE No| NAME OF THE TABLE| PAGE No.|
5.1| AGE WISE CLASSIFICATION| 35|
5.2| OCCUPATION WISE CLASSIFICATION| 37|
5.3| BRAND WISE CLASSIFICATION| 39|
5.4| KNOWING OF TVS BRAND WISE CLASSIFICATION| 41|
5.5| ADVERTISEMENT WISE CLASSIFICAION| 43|
5.6| IMPRESSED ADVERTISEMENT WISE CLASSIFICATION| 45|
5.7| USING BIKE WISE CLASSIFICATION| 47|
5.8| BUYING YOUR BIKE WISE CLASSIFICATION| 49|
5.9| DECIDES OF BIKE PURCHASED WISE CLASSIFICATION| 51|
5.10| RECOMMENDATION THE BRAND WISE CLASSIFICATION| 53|
5.11| BUYING THE BRAND OF BIKE PRICE WISE CLASSIFICATION| 55| 5.12| AWARNESS OF OTHER BRAND WISE CLASSIFICATION| 57|

LIST OF FIGURES

FIGURE No| NAME OF THE FIGURE| PAGE No.|
5.1| AGE WISE CLASSIFICATION| 36|
5.2| OCCUPATION WISE CLASSIFICATION| 38|
5.3| BRAND WISE CLASSIFICATION| 40|
5.4| KNOWING OF TVS BRAND WISE CLASSIFICATION| 42|
5.5| ADVERTISEMENT WISE CLASSIFICAION| 44|
5.6| IMPRESSED ADVERTISEMENT WISE CLASSIFICATION| 46|
5.7| USING BIKE WISE CLASSIFICATION| 48|
5.8| BUYING YOUR BIKE WISE CLASSIFICATION| 50|
5.9|...
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