Tv Shopping

ESSAY   OUTLINE

TITLE :   An analysis of the situation of home shopping in UK

INTRODUCTION:  
As the development of information technology. Home shopping, a new shopping
pattern , has been becoming the mainstream of shopping in many countries. As it came from west, I will analysis the situation of it in UK.

BODY:
Paragraph 1:   Home shopping is needed in UK.
It is widely believed that as the city itself expanded, people traveled relatively greater distances to the shops(Rappaport,1963) I think it is a good reason that people need home shopping because it is convenient .

It is generally agreed that “the advent of the Internet has provided the medium for the efficient and effective transfer of information between buyers and suppliers”(Day,2002) I believe it has promoted the development of home shopping. The consumer can make evaluations in their own space and time(Zeng and Reinartz,2003)

With the establishment of   neighbourhood centre ,it provide a range of convenience goods and personal services(Dawson,1983) Thus,some people think there is no need of home shopping. However, I think the decreased costs of advertisements and distribution lead to overall lowering of price and highing of profit which takes more benefit to buyers and sellers, this opinion support by Bakos(1997).

Paragraph2:   Home shopping in UK includs TV shopping and on-line shopping.
TV shopping in UK is branding,there are many shopping channels, most are on Sky or Freeview channels.

Methods the channels use to attract customers: Live Auction and price drop.These channels also have websites to make customers find goods more easily.

Many famouse supermarkets in UK have website of shopping on line.
The strategy to attract customers is “consumer promotions”(Mackay &
Wilmshurst,1978)

Paragraph 3:   Some problems and drawback of home shopping in UK
I think the target group is still narrow, for more people like traditional shopping because they are not influenced by the... [continues]

Read full essay