Tv Commercials Should Be Relatively Controlled in Content

Only available on StudyMode
  • Download(s) : 404
  • Published : July 1, 2012
Open Document
Text Preview
CONTENTS

CHAPTER 1 INTRODUCTION .................................................................................................. 3

CHAPTER 2 OPPOSITE RESPONSE AND REACTION .................................................................. 3

2.1 OPPOSITE RESPONSE ................................................................................................ 3

2.2 CRITICS OF ARGUMENTS ............................................................................................ 4

CHAPTER 3 SOLUTIONS AND ARGUMENTS ............................................................................ 6

3.1 SOLUTIONS .............................................................................................................. 6

3.2 ARGUMENTS ............................................................................................................. 6

CHAPTER 4 CONSIDER AND ANSWER OBJECTIONS ................................................................. 9

CONCLUTIONS ..................................................................................................................... 12

APPENDIX ............................................................................................................................ 13

REFERENCE .......................................................................................................................... 14

CHAPTER 1 | INTRODUCTION
As primary channels of information, TV and magazine are convenient and economic sources of information for knowledge, entertainment, and shopping. Interestingly, the content of TV commercial influences the different people. Some of these TV commercials overstate the value of them, but some of them are authentic considerably and regard as one type of advertisement.

In the education perspective, not only parents of young children should actively manage and control TV viewing at home, but also they should pay attention to the complexity of the TV commercial contents.

Therefore, whether relatively controlled in TV commercial content would be a controversial issue in the contemporary society. In our point of view, the response is to say “YES”, TV commercials should be relatively controlled in content. The reasons will be illustrated in the following part.

CHAPTER 2 | Opposite Response and Reaction

2.1 Opposite response
TV is the most common and most wide spread advertising medium. Watching TV is one of the most popular activities among the consumers. On one side, every organization has its rights and a great sense of marketing skills to broadcast their products.

The advantages of TV commercial are as follows1:

1 Steve McMains. (Feb 06, 2009 ). What are the Advantages of TV Commercial Ads. Available: http://www.articlesbase.com/advertising-articles/what-are-the-advantages-of-tv-ads-759482.html. Last accessed

. TV Commercials have visual appeal.

. Reach larger audience than newspaper.
. You can take your audience everywhere
. TV Commercials can emotionally motivate the consumer.
. Reach Targeted audience directly

On the other side, using television advertisement is a quite essential way to promote products, and controlled in TV commercials may cause a significant problem, like many good ideas and inspiration will not be easily used throughout the Ad-makers. Therefore, the expenses will be increased in every company and results might do not worth the time and money invested.

2.2 Critics of argument

However, at this time the content of television commercials is very controversial and neglects the strategy of “The viewers at the top”. Therefore, it is stated that TV commercials should be relatively controlled in content. There are some reasons defined in chapter 2.1 it is not correct as follows:

. With the advertising explosion throughout the world, some TV commercials which have unethical or illegal performance provide...
tracking img