Turkish Confectionery

Topics: Istanbul, Turkey, Turkish people Pages: 26 (6605 words) Published: May 1, 2013
Marketing and management Team I Project C

Tutors: Mette Risgaard Olsen Dorthe Bohlbro

Maksim Mirzinskij Silvar Vähk Valentin Karadochev Todor Georgiev

Business Academy Aarhus 24.04.2013

Marketing and management Team I Project C

Tutors: Mette Risgaard Olsen Dorthe Bohlbro

Contents
1 Introduction ......................................................................................................................1 1.1 1.2 1.3 2 3 4 5 6 Problem statement ......................................................................................................1 Delimitation ................................................................................................................1 Methodology ...............................................................................................................2

Desk research....................................................................................................................2 Field research ....................................................................................................................5 Hypotheses and validation .................................................................................................5 Demand for sport clothes in Turkey...................................................................................6 Market analyze ..................................................................................................................7 6.1 6.2 6.3 6.4 6.5 6.6 Threats of substitutes .................................................................................................7 Threat of new entrants ................................................................................................8 Rivalry Among existing companies ..............................................................................8 Bargaining Power of Suppliers .....................................................................................9 Bargaining Power of Buyers .......................................................................................10 Partial Conclusion .....................................................................................................10

7 8

Financial dimensions, requirements and brand recognition .............................................11 Conclusion ......................................................................................................................11

Bibliography ..........................................................................................................................14 Appendix 1 ............................................................................................................................16 Appendix 2 ............................................................................................................................16 Appendix 3 ............................................................................................................................17 Appendix 4 ............................................................................................................................17 Appendix 5 ............................................................................................................................17 Appendix 6 ............................................................................................................................18 Appendix 7: Questionnaire ....................................................................................................18 Appendix 8: Respondent answers ..........................................................................................21 Appendix 9: Contingency table ..............................................................................................26 Appendix 10 ..........................................................................................................................29

Business Academy Aarhus 24.04.2013

Marketing...
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