Turkcell Case Study

Only available on StudyMode
  • Download(s) : 1429
  • Published : May 13, 2010
Open Document
Text Preview
This case study, "Turkcell: The only Turk on Wall Street", starts with an introduction about the history and characteristics of the Telecommunication and country's economic structure in Turkey. Then it focuses towards Turkcell and its successful story since its beginning in 1993 until now. In the case study, Susan evaluates the prime factors such as social responsibility and the corporate vision, which lead Turkcell through a period from when it received its Global Systems Mobile Communication (GSM) authorization license to delivering voice and data to more than 20 million subscribers. The study goes like this, the importance of Turkcell's existence at the Board of Directors of the GSM organization, which represents approximately 77 percent of the world communication industry with 700 members from 192 countries and a total of around 788 million subscribers. Turkcell uses the Global Systems Mobile Communication Association board as a forum to meet the world's leading GSM operators, cell phone manufacturers, and data/content providers and developers on a regular basis. This facilitates the firm to track global developments and be an active participant in defining global strategies. The last section of the study points to future challenges that Turkcell, as Turkey's leading and Europe's sixth GSM operator by subscriber numbers, may face. Vision was major abstract theme that Turkcell displayed since they initiated operations. A vision statement how you picture of a company in the future but it’s so much more than that. The vision statement is the inspiration, the structure for all the strategic planning. A vision statement simply answers the question, “Where do we want to go?” The creation of Snabbit. The design of the rabbit with snail antennas was created to make it memorable and reflect the company’s energy, dynamism and total uniqueness that define Turkcell. Now you can see this logo present in various promotional events. Another example of Turckcell...
tracking img