NEED FOR STUDY
This report is a brief insight in to the quality of Tupperware storage products, its evolution and its strengths and the threat faced by the competitor.
OBJECTIVES OF STUDY
Detailed Analysis of
• Quality Standards
• Quality Improvement
• Safety Assurance
Tupperware brand evolved in early
1942 was founded in Orlando Florida
Tupper (1907-83) in Leominster, Massachusetts.
Tupperware is the name of a home products line that includes preparation, storage, containment, and serving products for the kitchen and home, which were first introduced to the public in 1946. Tupperware develops, manufactures, and internationally distributes its products
by as a wholly
owned subsidiary of
parent company Tupperware Brands Corporation and it is marketed by means of direct sales through an independent sales force of approximately 1.9
marketing strategy made famous by the Tupperware party. Brownie Wise (1913-92), a former sales representative of Stanley Home Products, developed the strategy. During the early 1950s, Tupperware's sales and popularity exploded, thanks in large part to Wise's influence among women who sold Tupperware, and some of the famous "jubilees" celebrating the success of Tupperware ladies at lavish and outlandishly themed parties. Tupperware was known—at a time when women came back from working during World War II only to be told to "go back to the kitchen"—as a method of empowering women, and giving them a toehold in the post-war business world. The tradition of Tupperware's "Jubilee" style events continues to this day, with rallies being held in major cities to recognize and reward top-selling and top-recruiting individuals, teams, and organizations. Hope you all enjoy reading this report as much as I enjoyed compiling and completing it.
Tupperware is the name of a home products line that includes preparation, storage, containment, and serving products for the kitchen and home. ϖ
It was first introduced to the public in 1946. ϖ The brand came to India in 1996.
ϖ It focuses on direct selling.
Tupperware, its products and its unique selling method, the Party Plan. ϖ
Tupperware Design Team has won 39 world-renowned Red dot
awards, which is the highest honorary distinction in the design world.
Tupperware product range is very extensive and offers solutions to almost every need around the home.
Product strategy is to support and extend core product lines of food storage, food preparation and food serving
ϖ Based on global study on perceptions and attitudes with regard to
food storage, food preparation and food serving. ϖ
Top Quality and Finishing of products.
ϖ Tupperware suppliers in India : Chennai, Mumbai, Hyderabad, Bangalore, Delhi, Pune
Developing innovative products with great design ϖ
Creating entertaining selling situations.
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