This report is a brief insight in to the quality of Tupperware storage products, its evolution and its strengths and the threat faced by the competitor.
OBJECTIVES OF STUDY
Detailed Analysis of
• Quality Standards
• Quality Improvement
• Safety Assurance
Tupperware brand evolved in early 1942 was founded in Orlando
Florida and its founder is Earl Silas Tupper (1907-83)
in Leominster, Massachusetts.
Tupperware is the name of a home products line that includes
preparation, storage, containment, and serving products for the
kitchen and home, which were first introduced to the public in 1946.
Tupperware develops, manufactures, and internationally distributes its
products by as a wholly owned subsidiary of its parent
company Tupperware Brands Corporation and it is marketed by means
of direct sales through an independent sales force of approximately
1.9 million consultants. Tupperware pioneered the direct
marketing strategy made famous by the Tupperware party. Brownie
Wise (1913-92), a former sales representative of Stanley Home
Products, developed the strategy. During the early 1950s,
Tupperware's sales and popularity exploded, thanks in large part to
Wise's influence among women who sold Tupperware, and some of the
famous "jubilees" celebrating the success of Tupperware ladies at
lavish and outlandishly themed parties. Tupperware was known—at a
time when women came back... [continues]
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