This report is a brief insight in to the quality of Tupperware storage products, its evolution and its strengths and the threat faced by the competitor.
OBJECTIVES OF STUDY
Detailed Analysis of
• Quality Standards
• Quality Improvement
• Safety Assurance
Tupperware brand evolved in early1942 was founded in Orlando Floridaand itsfounderisEarlSilasTupper (1907-83) in Leominster, Massachusetts.
Tupperware is the name of a home products line that includes preparation, storage, containment, and serving products for the kitchen and home, which were first introduced to the public in 1946. Tupperware develops, manufactures, and internationally distributes its productsby as a whollyowned subsidiary ofitsparent company Tupperware Brands Corporation and it is marketed by means of direct sales through an independent sales force of approximately 1.9millionconsultants.Tupperwarepioneeredthe direct
marketing strategy made famous by the Tupperware party. Brownie Wise (1913-92), a former sales representative of Stanley Home Products, developed the strategy. During the early 1950s, Tupperware's sales and popularity exploded, thanks in large part to Wise's influence among women who sold Tupperware, and some of the famous "jubilees" celebrating the success of Tupperware ladies at lavish and outlandishly themed parties. Tupperware was known—at a time when women came back from working...