Assessing the Organization’s External Environment
April 30, 2011
In the film Tucker: The Man and His Dream, the main character Tucker is an ambitious entrepreneur. He invented a car often thought of as produced before its time, with safety features and aerodynamics that were thought of as futuristic. These innovations also presented a threat to the big three automakers in Detroit. The film highlights and closely examines many of the hardships Tucker endured trying to start and keep his company afloat.
Most of the issues surrounded a constant need for capital. Enter Abe Karatz, an agent who was able to raise the needed capital, even if by questionable methods. Abe in theory was a reward to Tucker, however there was major risk in the way Abe raised the capital, which later resulted in legal issues for the company. Abe gave Tucker advice on the need for proven management to steer the company The manager chosen, Robert Bennington was not right for the job. Robert would have been a good candidate for management at an established company, but not a start-up like Tucker. Robert had no entrepreneurial successes or relevant stat up skills.
By the end of the film Tucker produced 51 vehicles, but was facing bankruptcy, mail fraud charges and prison time for securities fraud. Tucker might have been able to revolutionize the automobile industry, but he became a victim of fear, self-interest and competition from the big three automobile companies who at the time could not keep up with the Tucker’s innovation. A good quote from the movie is when Tucker tells Abe (after his company was been destroyed), “Those are just machinery! It’s the idea that counts Abe…and the dream”. Tucker went on to make and lose several other fortunes in his lifetime. When his life ended he was trying to raise money to start another company in Brazil. This is an example of true entrepreneurial spirit. Nothing seems to shake the faith in...