Question 1: Examine and analyse the role and impact of strategic thinking for the competitive options of a business of your choice.
Tucker Energy Services Limited is a privately owned multinational oil and gas services corporation that offers innovative technology solutions with dedication to customer focused service. Seeing as how corporate direction is derived from the Houston headquarters in the United States of America and proprietary technology development & training takes place in the company’s United States of America Technology Centre, the best quality customer-driven solutions are formed. Tucker Energy Services Limited has its facilities in countries such as Canada, Australia, Belize, Colombia, Trinidad, Venezuela, Suriname and Brazil. Its globally recognized product lines make available solutions to difficult upstream and downstream customer problems. The mission of Tucker Energy Services Limited is; “We are an integrated service company providing solutions, services and products to the energy industry. We are committed to continuously creating value for our Customers, Employees and Shareholders”. Its vision is; “Our vision is to be the multi-service provider of choice by our customers and employer of choice by our employees, balanced with long-term growth and profitable results”. Tucker Energy Services Limited has values in coordination with its customers, people, technology, health safety and environment, quality, integrity and lastly business organization and process. Customer values of Tucker Energy Services Limited are; “We will work with our clients to develop and implement solutions through excellence in design, implementation and post evaluation. We are committed to client satisfaction as our most important business objective. We value and pursue long-term relationships with our customers.” Some of the People values of Tucker Energy Services Limited entail; “We seek to recruit, develop and retain the most talented people who are accountable, creative, entrepreneurial, profit-conscious, highly skilled and quick. We will reward people based on merit, teamwork, results and shared values”.
Various technology values of Tucker Energy Services Limited describe; “We will bring to market innovative new products and services through internal development and external partnerships. Our focus will be on providing solutions to our customers through the application of appropriate technology”. The Health Safety and Environment values explain; “We are dedicated to the health and safety of all personnel and the protection of the delicate environment”. One of the quality values of the firm depict; “We will focus on continuous improvement in all our business processes, so that every time we do something again, it will be done better than the last time”. Integrity values shows; “Our success depends upon honest, thoughtful and ethical relationships with customers, employees and suppliers”. Also, some of the Business Organizational and Process values illustrate; “We will encourage an atmosphere of open communication. We will continuously focus on cost-effective methods of doing business through a lean, functional organization”. A SWOT analysis is a valuable synopsis technique used for summarising main issues stemming from an evaluation of a business’s internal position and also its external environmental impacts. It evaluates the Strengths, Weaknesses, Opportunities and Threats involved. One of the strengths calculated of Tucker Energy Services Limited is that the company prides itself in providing superior service on the market. It is known throughout Trinidad and Tobago for its outstanding service. Also, the company continues to maintain an exceptional track record in customer satisfaction. Another strength of Tucker Energy Services Limited is its excellently trained and skilled staff. The business invests heavily in the training and development of employees through local and international institutions. Lastly, the...
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