Tsunami and Caterpillar

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Caterpillar is the world's leading manufacturer of construction and mining equipment, diesel and natural gas engines and industrial gas turbines. Caterpillar is a highly globalized company. Caterpillar’s mission statement is to “be the global leader in customer value.” This mission is backed by the commitment to operate under six-sigma quality standards, as well as other qualities which helped them gain their strong global presence. They were the first engine manufacturers to offer a full line of clean diesel engines fully compliant and certified by the U.S. Environmental Protection Agency (EPA). Caterpillar's breakthrough emissions control technology, known as ACERT, is designed to comply with EPA standards without sacrificing performance, reliability or fuel efficiency. This achievement gave them the first-mover advantage, strengthening their position worldwide. Caterpillar has a pledge to sustainable development. Honoring this pledge, Caterpillar responds to a number of tragedies around the world, including the Asian Tsunami disaster, hurricanes along the U.S. Gulf Coast and earthquakes in South Asia. In the face of each of these challenges, employees, dealers and corporate leaders alike joined together to build a promise of hope and growth for all those affected by donating machinery, money and resources for relief and recovery efforts. The big part of Caterpillars business is machinery which is responsible for 58% of sales, followed with varieties of engines accounting for about 33% of sales. Caterpillar has a huge variety of manufacturers and distributers in the US, but surprisingly they have over 1,800 locations across every continent except for Antarctica. Within these 1,800 locations, Caterpillar has foreign direct investment in 255 locations around the world which tells us Caterpillar has had huge success globalizing its’ products in nearly 50 countries worldwide. In 2007, Caterpillar had sales and revenues over $44 billion, of which $12.7...