Trust Bank Ltd.

Topics: Qualitative research, Bank, Quantitative research Pages: 25 (7181 words) Published: April 22, 2011

As a part of partial fulfillment of MBA program, students are required to undergo organizational process for gaining experience by working in the business organization. At the same time the students require to write a report on a research project that may be given as a requirement by the organization or can be selected by the student in consultation with the institutional advisors.

Accordingly, due to the affiliation with The Trust Bank Limited (The TBL) and previous exposure to employee related issues, ‘Employees’ Job Satisfaction in the TBL’ was chosen as the subject by the researcher. It is believed that this analysis including the recommendations will be of some importance both for the client and the researcher. This research paper will hopefully help in enhancing the image of TBL by improving employees' job satisfaction significantly.


The objective of this paper is to prepare a report in the form of research study as a partial fulfillment of the MBA program.


Here, in this research paper, the image of The TBL has been explored in the form of its present state from the employees' job satisfaction. The necessary steps require to improve the image have been demanded from this research study through both quantitative and qualitative analysis. The dimension of the study has been kept limited within the city of Dhaka because of time and resource constraints.


4.3.1 Type of Research
Both quantitative and qualitative methods will be carried out in the research. Qualitative method part of the research will be discussed under the head of exploratory research in analysis and interpretation section of the research part of the paper.

4.3.2 Target Population

The population of the research should ideally include all bankers serving in Bangladesh. However, due to time and resource constraint, employees of TBL are targeted as the key population. Few other contemporary banks’ employees are also part of the population to compare the determining factors of job satisfaction. The comparison will be done both in quantitative and qualitative research.

4.3.3 Survey Method Data Collection Instrument
The questionnaire will be the most common instrument for data collection especially for quantitative research. However, personal interview of T B L's executives and other local banks executive will be done for the exploratory research. Data Collection Method

The questionnaires will mostly be administered through personal interview. For this, instead of engaging any agency; the consultant will personally carry out the field survey for collecting data.

Other than TBL yearbooks and selected papers from the bank, there is no use of secondary data in the research part of this report. Only primary data will be used for the analysis and interpretation. Primary data will be mostly collected through experience study and questionnaire. Questionnaire Design

We explained in the above paragraphs that this paper does not only aim at finding out the level of satisfaction in TBL but also intends to find the state of employees' job satisfaction compared to the level of satisfaction in other T B L's contemporary banks in the city. Again, the comparison is not intended to unearth by surveying the whole banking sector rather comparison is done by collecting impression of T B L's employees about what other banks are maintaining at present. At the same time, the same questionnaire will serve the purpose of collecting the views of other local banks' employees. As most of the existing employees have had served in other banks in the country and having an acceptable service length, they should be able to express their views without being vague.

In deciding the format, nature and wording of questions, close attention will be given to the survey objectives, resources and constraints. Any deviation between objectives and the...
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