Truck Culture of Pakistan

Topics: Trucks, Truck, Pakistani culture Pages: 9 (3173 words) Published: May 21, 2011
1. Truck Culture of Pakistan:

Art in any form is joy to the eyes. In Pakistan there is this great art (known as Truck Art) which has captured the imagination of tourists and art lovers from all over the globe. Its not cheap, it’s not easy but a truck owner without a truck art is not acceptable in the Truck Drivers fraternity.

1.1 History of Vehicle Painting in Pakistan
The extraordinary tradition of decorating trucks has its roots in the days of the British Raj when craftsmen made glorious horse drawn carriages for the gentry. The 1920s the Kohistan Bus Company asked the master craftsman Ustad Elahi Bakhsh to decorate their buses to attract passengers. Bukhsh employed a company of artists from the Punjab town of Chiniot, whose ancestors had worked on many great palaces and temples dating back to the Mughal Empire. It was not long before the truck owners followed suit with their own design. Through the years the materials used have developed from wood and paint to metal, tinsel, plastic and reflective tape. Within the last few years trucks and buses have been further embellished with full lighting systems.

1. Front view of a Truck

1.2 Truck Decoration
Truck decoration in Pakistan is a pervasive practice in which virtually all trucks are ornamented with some combination of epigraphic formulae, poetry, repetitive patterns and figural images. Both the images and epigraphic formulae may or may not be religious in nature. The decoration of a truck can signify a great deal about the religious identities of the individuals associated with the culture of truck decoration and, more specifically, how changes in the content and nature of the decoration mirror changes in the role of religion in Pakistani society. Loudly decorated trucks and buses are commonly found in Japan and Pakistan. In Japan decorative trucks are called “Dekotora” or “Decotora” which is an abbreviation for “decorative trucks”. Decorative trucks and buses commonly have neon or ultraviolet lights, extravagant paints and shiny stainless or golden exterior parts. The decorations may be created by workers out of their work vehicles for fun, or they may be designed by hobbyist for special events. [pic]

1.2 A well decorated side of a Truck

2. on Wings Diesel:
The Decorated Trucks of Pakistan
One of the most striking aspects of landscape and society in Pakistan is the vision of trucks and buses completely covered in a riot of colour and design.They might spew diesel fumes, they may make up all of the winding, narrow, under-maintained road one is trying to negotiate, but they are certainly noticeable, like so many mechanical dinosaurs adorned in full courtship colours.

3. What Makes
Pakistan's Truck Decor Unusual?
The decoration of vehicles is a common practice in a number of countries in addition to Pakistan. Similar techniques and materials are applied in truck and (more frequently) bus decoration in the Philippine, Indonesia and several countries in Central and South America; in South Asia itself, Indian trucks are painted, as are the bicycle rickshaws of Bangladesh. What makes the case of Pakistan unusual, however, is the pervasiveness of vehicles decoration, since decoration is heavily used on virtually all private and fleet-owned commercial vehicles, from the well-known trucks and buses to vans, share taxis, animal carts and even juice vendors' pushcarts (a circumstance shared only by Afghanistan).

4. Know it?
It costs about $5000 to do the bodywork on a truck Most Pakistani trucks are not owner operated but belong to fleets. In case of larger fleets it is norm for fleet owner to authorize the driver to take the vehicle to a coach workshop at company expense and have it decorated according to his own taste. In case of smaller fleets the owner takes much more active role in the vehicles' decoration

5. How Many Basic Styles of
Truck Designs do we have?
There are at least five basic styles of truck design. The most...
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