Tripple M Stratigic Management Report

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[STRATEGIC MARKETING PLAN FOR TRIPPLE EM (SUPER CRISP)]

Submitted To: Iram Tanvir Submitted By:
Muhammad Yasir Iqbal Sufian Rasool Arham Zeshan Ghazanfar Muhammad Naveed Muhammad Asim Muhammad Imran BBA-SP09-103 BBA-SP09-129 BBA-SP09-021 BBA-SP09-045 BBA-SP09-091 BBA-SP09-081 BBA-SP09-086

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Executive Summary Triple Em (PVT) limited known by its brand name Super crisps is the pioneer in snack foods and ISO 9001 certified working in Pakistan but they lack very much in marketing and promotion sector. Their vision and mission are to satisfy the needs of customers regarding snack food.

Industrial analysis for Tripple Em shows that the company is not so strong internally interpreted by IFE and is on the average in strength when talking about it EFE. Company has its own strengths and weaknesses like financial weaknesses and the threat of competitors. The marketing mix analysis has also been discussed. Tripple Em is below average when competing with its Competitors. International brands of snacks are financially very strong and they are using all the promotional tools available for promotion. Ansoff grid, IE matrix, Grand strategy and Space matrix suggest suitable strategies for Tripple Em.

The main objective of our work is to make strategies for the company to penetrate in current market. For this purpose we have suggested many tactics and alternatives. The financial budgeting for promotional activities has been discussed in detail for the company. Company has option to use the entire promotional plan or to choose a few ones. Implementation plan for the promotional strategies have been given in this document. Contingency plans have also been discussed in the later part.

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Table of Contents
1 2 3 4 INTRODUCTION ----------------------------------------------------------------------------------------------------------------------- 7 VISION ---------------------------------------------------------------------------------------------------------------------------------- 8 MISSION -------------------------------------------------------------------------------------------------------------------------------- 8 INDUSTRY ANALYSIS ---------------------------------------------------------------------------------------------------------------- 8 4.1 4.2 4.3 4.4 4.5 4.6 4.7 NEED ANALYSIS ----------------------------------------------------------------------------------------------------------------------- 8 HOW THE NEED IS BEING MET? ------------------------------------------------------------------------------------------------------- 9 PORTERS’ FIVE FORCES ANALYSIS ---------------------------------------------------------------------------------------------------- 9 SWOT ANALYSIS ------------------------------------------------------------------------------------------------------------------- 12 INTERNAL FACTORS EVALUATION (IFE) -------------------------------------------------------------------------------------------- 14 EXTERNAL FACTORS EVALUATIONS (EFE) ------------------------------------------------------------------------------------------ 15 MARKETING MIX ANALYSIS OF TRIPPLE EM --------------------------------------------------------------------------------------- 16 Positioning ---------------------------------------------------------------------------------------------------------------- 16 Product assortment----------------------------------------------------------------------------------------------------- 16 Distribution Channel ---------------------------------------------------------------------------------------------------- 18 Pricing analysis ---------------------------------------------------------------------------------------------------------- 20 MarCom analysis -------------------------------------------------------------------------------------------------------- 23

4.7.1 4.7.2 4.7.3 4.7.4 4.7.5 4.8 4.9

COMPETITIVE PROFILE MATRIX (CPM)...
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