* The organization history and background
Trinkett Toys is a professional manufacturer of plastic toy factory with factories in China. The company was founded in 1970s and its head office in Hong Kong. Trinkett’s products are sold under its customers’ brand names and designed to their requirements. She designs the products and prepares the standard samples by means of continual developing various merchandises so as to save time and money that customers have to pay by offering stocks and selections. She is able to support the technology service on the special specification. Because of the good quality, competitive price and on-time delivery, she has successfully earned a great reputation and received many orders from the world-famous companies such as Disney and other large wholesalers in North America, Europe and Japan.
The mission of Trinkett Toys is to deliver innovation design, high quality and economic products that achieve real benefits for customers.
* Executive Summary
As all of the toy manufacturers are facing the factors of external environment threats. The similar problems are labour shortage, power shortages, rapidly rising costs and global economic recession etc. They also face similar risks arising from safety violations, which mainly claims from America and Europe and asked for recall. E.g. in recent suicide of a Mattel subcontractor. In order to break out of this situation, Trinkett proposes to develop and sell a new line of toys under its own brand name “Trinkett Toys”.
* Target Market
The targeting Market is Asia which cover 25% toy market share in the world on 2007. It includes Mainland China, which is one of the main markets segment in Asia.
* Marketing objective and strategy
To maximize the sales revenue and market share, Trinkett is planning to develop and sell a new line of toys under its own brand name by market and products development strategy. And develop the company... [continues]
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"Trinkett Toys." StudyMode.com. 11, 2011. Accessed 11, 2011. http://www.studymode.com/essays/Trinkett-Toys-840805.html.