University of Phoenix
Events and Recreation Management
October 28, 2011
Trend Article Analysis
Events are usually focused on a specific purpose such as a groundbreaking, grand opening or other significant occasion. In addition special events may also be created for other targeted purposes such as jobs fair, awards banquets or benefits. In general lavish spending has been phased out, and replaced with strategic spending. ROI (return on investment) has become significantly more important to meeting planners and it shows. Most groups are smaller than they were in years past, savvy organizations continue to appreciate the important benefits derived from sharing information and working toward future success. More time may be allotted for working sessions, some social functions may be less elaborate than they were when the economy was booming, and tighter budgets may not include golf outings and spa days. Meeting planners are implementing a balanced program of productive meetings and socializing that keeps people informed and motivated in any economic environment. More often Eco Friendly business practices that reduce wastefulness and make the world a healthier place are becoming part of convention center businesses. Trust is one of the most powerful business building tools. Creating trusting relationships and extraordinary experiences one meeting and one guest at a time, helps solidify convention center business. Social media outlets like Facebook, and Twitter have provided new ways for business contacts to communicate and share feed-back through friendly and casual contact. “Every new day presents fresh opportunities to make the most of every guest interaction ("Today’s Top Five Convention & Meeting Trends", 2011, para. 3)”. Convention Centers must have state-of-the-art meeting technology available on site, to cater to meeting planners. Convention Centers must be able to...