1.) Define Marketing and discuss how its more than just "telling and selling"
process used to determine what products or services may be of interest to customers, and the strategy to use in sales, communications and business development
2.) Marketing has been criticized because it "makes people buy things that dont really need" refute or support this accusation
most of the time that is the case, most people dont realize that they have what they need in their homes, they way you present an item is what make people buy, you need to present a product that makes people think they dont have it and they have to it
3.) Discuss the 2 important questions a marketing manager must answer when designing a winning marketing strategy. how should a manager approach finding answers to these questions?
4.) What are the 5 different marketing management orientations? which orientation do you believe Apple follows when marketing products such as iphone or ipad?
production, product, selling, marketing concept, societal
5.) Explain the difference between share of customer and customer equity, why are these concepts important to marketers?
share of customer: hold the right to vote: where as the equity is just the dollar amount that customer invest. 6.) Discuss trends impacting marketing and the implications of these trends on how marketers deliver value to customers?
trends would be the growing use of the internet and marketers need to focus on how to truly grab and hold the attention of the stay at home shopper.