TRENDS IN THE INDIAN
To analyse the current and future scenario of the hospitality industry in India.
• Examine the disparity in the supply and demand of accommodation and rising
• To understand the pricing, industry standards and other critical issues that arise
with growth of the industry in India.
• Recognize and evaluate the problems that the industry is currently facing. The
research looks into the impediments and challenges that the industry is facing with
the human resource crunch and rising land prices.
I have researched on Trend in Indian hospitality industry and it will not affect any one as it is racially biased.
The Hospitality industry, geographically dispersed in easily identifiable different
sectors is one of the larger employers in most countries. The globalisation of the industry has
accelerated under the pressures of the “advances in technology, communication and
transportation, deregulation, elimination of political barriers as well as growing competition
in the global economy (Clarke and Chen, 2007). The hotel product is primarily a mix of five
characteristics: its location, its mix of facilities, its image, the services it provides and the
price it charges (Holloway and Taylor, 2006; Page, 2003).
According to Amadeus, “the global hotel industry is driven by globalisation, new
technology and a new breed of customers”. The hospitality industry is undergoing a period of
extraordinary transformation with unparalleled opportunity. Branding is increasingly crucial
for building credibility amongst travellers (Ferguson, 2008). A report commissioned by the
Amadeus group to learn about the hotel industry warned that the hospitality industry stands
to face major difficulties from online social networking and emerging new technologies such
as bookings through mobile phones. Guests can now easily exchange views about the “truth”
of the hotels through social networking. Quality now more than ever is given priority. Hotels
are under pressure to deliver the highest standards of excellence as the knowledge and level
of exposure of travellers has increased. Mobile booking is expected to become a common
practice and therefore hotels will have to update their technology and communication systems
In recent years, organizations in the hospitality and tourism industry are undergoing a
great deal of disorder as the competitive forces within their business have shifted due to the
pressure of globalisation. In order to survive, most companies have realised that they must
build a competitive advantage by relying on their employees to improve the quality of
delivery (Go et al 1996).
Prior to the presentation of the findings of the research study, it is beneficial to
explain the research method employed. A research design is the plan and procedure adopted
for the research and the detailed methods of data collection and analysis (Creswell, 2009).
Research can be conducted by either using qualitative or quantitative methods or a mixture of
both. It is widely said that ‘quantitative research is concerned with describing and measuring,
qualitative research is all about explaining and understanding’ (Birn et al, 1990). This
research is exploratory in nature and its objective is to build upon the understanding of the
Indian hospitality industry and to examine and study its new trends and key features.
This section is going to provide a short explanation of the qualitative method and its
advantages in using it to...
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