MARKETING PLAN PROJECT OF
MBA – 2 Semester
Division – A
Institute : A.I.T.S.
Mrs. PARUL GANGANI
SR. NO.| PARTICULARS|
2.| COMPETITIVE ENVIRONMENT|
3.| ENVIRONMENT SCANNING|
4.| VALUE PROPOSITON|
Now-a-days, people have become very much conscious to save fuel and they want comfort while travelling. In recent era, many people are doing their jobs far away from their homes so, they will prefer a medium which help them to reach out there rather driving their own vehicles because it might be costly for some people whose income is not that much high. Looking to all the criteria regarding the need of people, we have decided the product which will meet customers’ need. Here, we are much clear about the objectives of providing efficient services to the customers who prefer to travel with our medium of travel.
We will develop the different kinds of strategy which can be fruitful to us to analyze the need of the different customers in the market because in market there are many identical agencies who are also offering the services to the existing customers. So we will consider all due factors which can help to find appropriate segment for our product.
Before entering into any service sector, we have to take care of certain things into the mind like competitive environment, market area of the service and profitability of it and so on.
First of all, we need to identity our competitors in the market and after that what are their position in the market and how much market share they have. Our major competitors are 1. Mahasagar
Except above mentioned travel agencies, there are many localize firms out there into the market who are catering similar kinds of services.
Environment scanning will help to identify the target market for which agency is made. By scanning various factors, Agency will successfully capitalized on the new marketing environment. We will scan few factors while entering into market as given below. * Economy condition of travelers based on that service would be provided * Needs and trends of the market for agency
* By offering low price, corporation will draw new customers and market share as well. * Accessibility of customers is required to consider.
The value proposition consist of the whole cluster of benefit the company promises to deliver, it is more than the core proposing of the offering.
No corporation will sustain without considering benefits of the customers in competitive market. Our core proposing is providing transport facility with safety. Our travelling agency will provide certain benefits to grasp the market, which are as under: 1. Pick up facilities at near the houses
2. Push back facilities for customer’s comfort
3. Mineral water
4. Breakfast facilities during regular interval
5. Entertainment facility (Movies)
The value proposition is statement about the experience customer will gain from the company’s market offering and from their relationship with supplier.
Deliver Satisfaction & Maintain customer loyalty:
Value delivery system includes all the experiences the customer will have on the way to obtaining and using the offering. In simple word way of deliver satisfaction is a set of core business proposition that help to deliver distinctive customer value.
The way to satisfied customer is to providing more benefit than any other competitors provide. We are giving or delivering all benefit to customers and...