Prepared: December 2009
Table of Contents
Preparing yourself 4
Analyse your business idea 4
Analyse yourself 4
Business planning 5
Regular review 5
Distributing & protecting your plan 5
Advice and support 6
Attending business events 6
Taking on a mentor or business coach 6
Using the Template 7
Template overview 8
Title page 8
Business Plan Summary 9
The Business 12
The Market 21
The Future 24
The Finances 25
Supporting documentation 31
This Business Plan Guide and the accompanying Business Plan Template have been developed by business.gov.au, the Australian Government's principal business resource, located within the Department of Innovation, Industry, Science and Research.
Copies of the latest version of this guide and the template can be downloaded from www.business.gov.au/businessplan.
If you need further information, assistance or referral about a small business issue, please contact the Small Business Support Line on 1800 77 7275.
Before you start writing your business plan, you should honestly evaluate yourself and decide if your business idea has a good chance of success. Analysis can help you anticipate any challenges you may face and help you overcome them.
Analyse your business idea
Is your idea feasible? Before you get started, find out if there is a demand for your products or services. It's also useful to find out who your competitors are and whether the market can sustain your business.
Researching all aspects of your business idea will involve gathering, analysing and evaluating information to help you write your business goals. Some questions to consider are:
• What product/service will you provide?
• Is your idea viable?
• How will you protect your ideas?
• Is there a market for your product/service?
• What skills do you need?
• Who are your competitors?
• What... [continues]
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