Travel Agent Service - Business Plan

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Prepared: December 2009

Table of Contents

Preparing yourself4
Analyse your business idea4
Analyse yourself4
Business planning5
Regular review5
Distributing & protecting your plan5
Advice and support6
Attending business events6
Taking on a mentor or business coach6
Using the Template7
Template overview8
Title page8
Business Plan Summary9
The Business12
The Market21
The Future24
The Finances25
Supporting documentation31


This Business Plan Guide and the accompanying Business Plan Template have been developed by, the Australian Government's principal business resource, located within the Department of Innovation, Industry, Science and Research.

Copies of the latest version of this guide and the template can be downloaded from

If you need further information, assistance or referral about a small business issue, please contact the Small Business Support Line on 1800 77 7275.

Preparing yourself

Before you start writing your business plan, you should honestly evaluate yourself and decide if your business idea has a good chance of success. Analysis can help you anticipate any challenges you may face and help you overcome them.

Analyse your business idea

Is your idea feasible? Before you get started, find out if there is a demand for your products or services. It's also useful to find out who your competitors are and whether the market can sustain your business.

Researching all aspects of your business idea will involve gathering, analysing and evaluating information to help you write your business goals. Some questions to consider are:

• What product/service will you provide?
• Is your idea viable?
• How will you protect your ideas?
• Is there a market for your product/service?
• What skills do you need?
• Who are your competitors?
• What...
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