Trap Ease Study Case

Topics: Marketing, Customer service, Price Pages: 4 (1127 words) Published: May 8, 2012
|Marketing Assignment | | | |[Trap-Ease America Company Marketing Analysis] | | | |[April 24, 2012] | | | |Business Administration 1 | | | |Danny Firmansyah (0152011000 ) | |Jefri (015201100017) | |Li Hao (0152011000103) | |Pogen Fuston (015201100019) | |Xie Ying Ying (015201100082) |

1. Martha and the Trap-Ease America investors believe they face a once-in-a-lifetime opportunity. What information do they need to evaluate this opportunity? How do you think the group would write its mission statement? How would you write it?

In this case, it seems that Martha and the investors were too focused on how amazing their product was. They were not focused on the actual needs or wants of the customers that would be buying it. If Trap-East follows a Societal Marketing Concept then they might probably more successful because...
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