1. Martha and the Trap-Ease America investors believe they face a once-in-a-lifetime opportunity. What information do they need to evaluate this opportunity? The information they need to evaluate this opportunity is their market share compare to the whole mousetrap market. They can also scope down and use the following information: -Check whether their marking plan is efficient and effective. -Check with retailer and distributors whether sales are increasing or not. They might need to conduct a research to evaluate bottom line reasons of decreasing in sales. -Monitor their customers, competitors, and suppliers. They could evaluate the competitors in terms of their marketing mix and their customer. -Monitor internal organization personal.
-Research whether demand for the product is steady, increasing, or decline. -Perform a SWOT analysis.
-Do research on customer needs and demand.
-Evaluate customer complains and customer relationship.
-Evaluate the skill and effectiveness of salespeople.
-Evaluate whether product has served customer wants
How would you write a mission statement?
I would write a mission statement by emphasizing the strength of the product.
We strive to be a leader in innovative, user friendly and safety, and quality mousetrap. We provide hygienic solution to your rodent problem with no environmental concern. Our re-usable product is long lasting with no hassle guaranteed. We are ready to serve you with professional and experienced customer service for any pest eliminating needs. .
2. Has Martha identified the best target market for Trap-Ease? No, she has not. Even though her research suggested that women were the best target market for the Trap-Ease especially those that stayed at home and took care of children, Martha should also focus on broader target market to gain their market share.
What other market segments might the firm target?
Company should consider demographic,...