Product information, consumer needs & problems, competition, support staff, sales cycle.
Efficient and effective training of sales personnel is key o the success of an organization. Effective sales training can result in a highly motivated sales force familiar with its own product line as well as those of its competitors. By making sales representatives aware of all the resources available to them, and by encouraging them to make use of those resources, an organization can increase the productivity of the sales force, and the overall profitability of the company. This research provides a review of current thinking regarding sales training, including the importance of training new and established representatives, and the need to continue training throughout an organization's life cycle. "You shouldn't let recruits go blindly forth into the abyss without ensuring they have some sort of basic knowledge,"
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