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Training Need Assessment

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Training Need Assessment
Training and Development: Needs, Identification and Action

Companies opting to distinguish themselves in the market through customer service require a workforce capable of providing a notable positive difference in customer experience versus that which a competitor can provide. Providing such an experience as a means to communicate and support your corporate brand requires several key factors be in place. It is no secret that success in business relies upon excellence in execution. While corporate leaders have historically looked to other functions, such as product development, marketing, and sales, to drive corporate success, today more and more eyes are looking to HR for help. In every industry, employees serve as the primary "channel" used to characterize the brand during direct contact with the customer. Thus one such tool to exemplify or empower the work force is training and development of employees in the organization in order to achieve better results from them. This research focuses on finding the needs of training and development in an organization and then acting upon it.

Introduction

Change is the only thing that is consistent in the present scenario and we can see changes all over the world at the speed of light. After Economic reforms LPG (Liberalization, Privatization and Globalization has brought many changes in the Indian Business. Due to these changes in the environment for an organization to sustain they have to go about continuous change so as to maintain interface with the environment.

People, Process and Technology are the three crucial elements for the sustenance and growth of any organization and among these people play the most important role as they are the one’s who are going to use the process and technology.

Companies these days focus on winning faith of there employees to get best possible returns. They know that if the employees are motivated, excellent performance is ensured.

Competition and technology have



References: David Leigh (1984), Handbook for Designing and Delivering Training for groups, McGraw Hill, New York Virmani B. R and Seth P (1985), Management Training and Development , Vision Books, New Delhi Raymond A Pfeffrer, J. (1994), Competitive advantage through people: Unleashing the power of the work force, Harvard Business Press, Boston, MA Robyn Peterson (2002), Training Need Analysis, London, Gower Press Reports on Training Needs and Evaluation (2004), ICFAI Publication Training and Development –HRM Review Indian Journal for Training and Development, Vol xxxvi, July-Sept, 2006 Indian Journal for Training and Development, Vol xxxvii, Jan- Mar, 2007

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