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Summer Training Project Report

On

CONSUMER-BUYING BEHAVIOR WITH A FOCUS ON MARKET SEGMENT FOR RELIANCE LIFE INSURANCE

Submitted for the partial fulfillment of the Award
of
Bachelor of Business Administration Degree
from
Ch. Charan Singh University, Meerut
(Session 2010-2011)

SUBMITTED TO :SUBMITTED BY :
MRS.DR.BABITA TYAGI NAME:- VIJIT KUMAR
ROLL NO:.- 9182585

Department of Management
Institute of Informatics & Management Sciences,
Anuyogi Puram, Near Medical College, Garh Road, Meerut-250004Tel :- 0121-2760396, E-Mail : iims@vsnl.net.in

GUIDE CERTIFICATE

This is certify that Mr vijit kumar of B.B.A. VIth semester, of this college has successfully completed his summer training project report on the topic “consumer-buying behavior with a focus on market segment for reliance life insurance” for this partial fulfillment of the requirement of the award of degree of B.B.A. To the best of my knowledge and belief, it is the work original nature and no part of the report has been published or submitted to any other university for award of such degree or diploma.

We wish for his better future.

(Mrs. DR.Babita tyagi) (Mr.Vishant tyagi)

Project Guide IIMSDirector/HOD (BBA)

DECLARATION

I, VIJIT KUMAR hereby declare that the research work presented in this report entitled “CONSUMER-BUYING BEHAVIOR” For the fulfillment of the award of Bachelor of Business Administration from CCS UNIVERSITY MEERUT is based on my work during the research report in the “RELIANCE LIFE INSURANCE.”

The report embodies the result of original work and studies carried out by me the

Contents of the report do not from the award of any other degree to me or to any

DATE VIJIT KUMAR

IIMS

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EXECUTIVE SUMMARY
The story of insurance is probably as old as the story of mankind. The same instinct that prompts modern businessmen today to secure themselves against loss and disaster existed in primitive men also. They too sought to avert the evil consequences of fire and flood and loss of life and were willing to make some sort of sacrifice in order to achieve security. Though the concept of insurance is largely a development of the recent past, particularly after the industrial era – past few centuries – yet its beginnings date back almost 6000 years. The first two decades of the twentieth century saw lot of growth in insurance business. From 44 companies with total business-in-force as Rs.22.44 crore, it rose to 176 companies with total business-in-force as Rs.298 crore in 1938. The Insurance Act 1938 was the first legislation governing not only life insurance but also non-life insurance to provide strict state control over insurance business.   In today’s corporate and competitive world, I find that insurance sector has the maximum growth and potential as compared to the other sectors. Insurance has the maximum growth rate of 70-80% while as FMCG sector has maximum 12-15% of growth rate. This growth potential attracts me to enter in this sector and RELIANCE LIFE INSURANCE has given me the opportunity to work and get experience in highly competitive and enhancing sector. The competitiveness of a company of an organization is measured through the quality of products and services offered to customers that are unique from others. Thus the best services offered to the customers are result of the genius brains working behind them. Human Resource in this regard has become an important function in any organization. All practices of marketing and finances can be easily emulated but the capability, the skills and talent...
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