Summer Training Project Report
CONSUMER-BUYING BEHAVIOR WITH A FOCUS ON MARKET SEGMENT FOR RELIANCE LIFE INSURANCE
Submitted for the partial fulfillment of the Award
Bachelor of Business Administration Degree
Ch. Charan Singh University, Meerut
SUBMITTED TO :
SUBMITTED BY :
NAME:- VIJIT KUMAR
ROLL NO:.- 9182585
Department of Management
Institute of Informatics & Management Sciences,
Anuyogi Puram, Near Medical College, Garh Road, Meerut-250004Tel :- 0121-2760396, E-Mail : email@example.com
This is certify that
Mr vijit kumar of B.B.A. VIth semester, of this college has successfully completed his summer training project report on the topic “consumer-buying behavior with a focus on market segment for reliance life insurance” for this partial fulfillment of the requirement of the award of degree of B.B.A. To the best of my knowledge and belief, it is the work original nature and no part of the report has been published or submitted to any other university for award of such degree or diploma.
We wish for his better future.
(Mrs. DR.Babita tyagi)
Project Guide IIMS
I, VIJIT KUMAR hereby declare that the research work presented in this report entitled “CONSUMER-BUYING BEHAVIOR” For the fulfillment of the award of Bachelor of Business Administration from CCS UNIVERSITY MEERUT is based on my work during the research report in the “RELIANCE LIFE INSURANCE.”
The report embodies the result of original work and studies carried out by me the
Contents of the report do not from the award of any other degree to me or to any
The story of insurance is probably as old as the story of mankind. The same instinct that prompts modern businessmen today to secure themselves against loss and disaster existed in primitive men also. They too sought to avert the evil consequences of fire and flood and loss of life and were willing to make some sort of sacrifice in order to achieve security. Though the concept of insurance is largely a development of the recent past, particularly after the industrial era – past few centuries – yet its beginnings date back almost 6000 years. The first two decades of the twentieth century saw lot of growth in insurance business. From 44 companies with total business-in-force as Rs.22.44 crore, it rose to 176 companies with total business-in-force as Rs.298 crore in 1938. The Insurance Act 1938 was the first legislation governing not only life insurance but also non-life insurance to provide strict state control over insurance business. In today’s corporate and competitive world, I find that insurance sector has the maximum growth and potential as compared to the other sectors. Insurance has the maximum growth rate of 70-80% while as FMCG sector has maximum 12-15% of growth rate. This growth potential attracts me to enter in this sector and RELIANCE LIFE INSURANCE has given me the opportunity to work and get experience in highly competitive and enhancing sector. The competitiveness of a company of an organization is measured through the quality of products and services offered to customers that are unique from others. Thus the best services offered to the customers are result of the genius brains working behind them. Human Resource in this regard has become an important function in any organization. All practices of marketing and finances can be easily emulated but the capability, the skills and talent...
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