Traffic Jam

Project on

Prepared For
Muhammad Ariful Ghani Prepared By

Table of content

1. Executive Summary 3
2. Introduction 4
3. Management Process in Nestle Bangladesh Ltd 5
4. Marketing Strategies of Nestle Bangladesh Ltd 8
5. Financial Aspect 9
6. Nestlé’s Problems and Challenges 10
7. Recommendation 11
8. Conclusion 12

Executive Summary
Nestle is worlds largest and leading food and beverages company. It started its journey in 1866 in Switzerland and till then it has come a long way. For our report we are focusing on Nestle Bangladesh Ltd. Nestle Bangladesh Ltd had started its operation in Bangladesh in 1994 and its factory is situated in Sreepur, Gazipur. Nestle Bangladesh directly employs more than 650 people and more than 1000 people are employed by suppliers and distributors in connection to Nestle.
However there are some managerial problems that are faced by Nestle Bangladesh Ltd and our report focuses on those problems and solutions to them. We begin with how Nestle came into existence in the world and then in Bangladesh.
Nestle with no doubt has been doing great business in Bangladesh like the rest of the world, there managerial, marketing and financial aspects are of topnotch. Nestle strives to create value that can be sustained over the